Latest News

Syl DeLeon says, “Have you ever… Have you ever been put in charge of running a website only to find there’s no content management system, when you FTP in to fix a typo there are hundreds of files organized helter-skelter, named with long strings of acronyms, and you can’t find the index file with the misspelled word you’d like to fix... [Read more]

Olivia Dello Buono says, “Raise your hand if list building is on the top of your to-do list. 🙋🏼 Email marketing helps you build relationships, grow your community and drive traffic to your website again and again. It’s a non-negotiable for the modern marketer. And our industry friends agree: We asked 15 of them to share the number... [Read more]

Tim Peterson says, “To paraphrase J. Cole, Facebook messes up on its math one time; shame on Facebook. Facebook messes up on its math a second time; shame on those of us blindly trusting Facebook’s math. Facebook messes up on its math a third time; time to make a list of all the times Facebook messed up on its math. On three separate occasions... [Read more]

Eric Samson says, “In our current marketing climate, where “content is king,” many once successful SEO practices have become irrelevant or damaging to one’s site in light of improvements to Google’s ranking algorithm. Once upon a time you could simply stuff a keyword in the title, subheaders, alt tags, slug, meta-description, and body... [Read more]

Dan Bieler says, “Business-to-business (B2B) ecosystems facilitate the continuous exchange of information and collaboration. B2B ecosystems will play a central role for all businesses because they form the basis for redefining approaches toward innovation, knowledge management, supply-chain optimization, product development, sales, and marketing. While... [Read more]

Amanda Zantal-Wiener says, “Marketers work hard, amirite? But there are still some people in our lives — ahem, Mom — who seem to think that we just write stories and draw pictures on the internet all day. I mean, we don’t do that every day. We work hard, and we have a great appreciation for things that are creative and clever.... [Read more]

Jeff Rajeck says, “The age of artificial intelligence (AI) is upon us. In the past few years, vast improvements have been made in how well computers can recognise objects in images and understand human voices. Progress in these areas has been made due to increased computing power and the availability of large stores of data, which, when combined,... [Read more]

Sophia Bernazzani says, “Whether you’re a Baby Boomer or a young member of Gen Z, there’s a good chance you use some form of social media. In fact, there are over 2 billion social media users worldwide. When it comes to marketing, segmenting social media content for your audience is key. And one way to target your social media marketing... [Read more]

SBT team says, “When it comes to recording content on or for social media, there are so many updates and options it can be difficult to decide which way to go. That’s why we asked 9 entrepreneurs from Young Entrepreneur Council (YEC) the following question: “How are you using video in your brand marketing now and why is it effective?” Video... [Read more]

George Beall says, “While Gen Z has recently been the subject of conversation for many companies, Millennials are still the most influential consumer group in the world. Marketers around the globe have poured a huge amount of money and attention into this space, hoping to capture this valuable, yet mysterious audience. As a result, “Millennial... [Read more]

R. L. Adams says, “In today’s highly competitive business environment, there’s a constant and never-ending struggle that every entrepreneur must face. Those who can adapt will survive and thrive, resulting in near-boundless financial success and market saturation. Those who cannot see the proverbial forest through the trees, suffer... [Read more]

Jacob Baadsgaard says, “If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by Customer Think, 72 percent of marketers are familiar with these personas, and 60 percent have created their first persona within the last two years. Unfortunately, lots of search marketers are confused about how... [Read more]