Latest News

Andrew Dennis says, “Link campaigns need strategy. Link building is a difficult, time-consuming process that doesn’t produce results overnight. However, strategic link acquisition is necessary to achieve long-term improvements in organic search. It’s possible to grab “quick win” links here and there (and I’d encourage pursuing these... [Read more]

Ginny Marvin says, “As the industry continues its move away from Flash to HTML5/JavaScript-based ads, the IAB Technology Laboratory is pushing a clear cutoff point for the industry to shift from Flash-based ads entirely. On Tuesday, the trade group issued guidance for the migration, along with the recommendation that all video ads be HTML5-based... [Read more]

John Thornhill has created 10 websites for information marketers. These sites are offered by subscription. Members pay because of the quality content they receive n the sites. Thornhill is offering you the opportunity to give away or sell these membership subscriptions to your followers for a big profit. He calls this opportunity his Ultimate Reseller... [Read more]

Ginny Marvin says, “Digital advertising fraud security firm White Ops released a report Tuesday detailing the exploits of “Methbot,” a new variation on the botnet. The firm says Russian cybercriminals have used Methbot to siphon off $3 to $5 million in video ad revenue from premium publishers every day. The operation targeted high-value... [Read more]

Sophia Bernazzani says, “On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015. Earlier in 2016, Twitter began featuring live and... [Read more]

Nikki Gilliland says, “What will 2017 mean for the world of mobile marketing? Our experts have already outlined what they think are some of the biggest mobile trends of the past year, so now it’s time to look ahead to the next twelve months. If you want to learn more about mobile marketing, be sure to check out the following resources from... [Read more]

Brian Clark says, “First off, check out this quotation: “It is easier to resist at the beginning than at the end.” – Leonardo da Vinci Now, let me ask you this … How do you spark the buying process without a lot of high-pressure, high-hype selling? You do it by getting the reader, listener, or viewer to imagine buying from you, even before... [Read more]

Liraz Margailt says, “As we’ve seen repeatedly this year, it’s always hard to predict the future. But companies try every year, from budget projections to planning marketing strategies. Though we’d all like to be clairvoyant enough to know what the next best thing will be, it’s incredibly hard to accurately predict new trends well enough... [Read more]

Carl Erik Kjærsgaard says, “With 2016 coming to a close, it’s time for marketers to think about the past year. Was it the year we pushed our industry toward a better future, or just another year with minimal change? As the year progressed, two key themes continued to drive the conversation throughout the industry: trust and transparency. Where... [Read more]

George Andersom says, “It’s no secret that e-commerce adoption in the B2B market is still light-years behind B2C. The B2B market is extremely complex, and B2B e-commerce websites aren’t as simple as B2C online stores. This complexity has kept B2B selling largely in offline mode. However, all of that is changing. As Forrester reports, the... [Read more]

Shubhomita Bose says, “Instagram has done it again. The Facebook-owned company has grown to more than 600 million users, adding its latest 100 million users in just the past six months. That’s Instagram’s fastest growth rate ever. Instagram Gains an Edge Over Snapchat What makes this milestone even more special is that it comes at a time... [Read more]

Barry Schwartz says, “Google has announced they’ve upgraded the AMP reports within the Google Search Console to “clearly differentiate between the critical issues that would prevent your page from being shown in the search results, and the other non-critical issues that would be good to fix.” So those errors labeled as “critical” would... [Read more]