Latest News
‘Should advertisers pressure Facebook to be audited?’ – Marketing Land
Kevin Lee says, “If you buy clicks, views or other engagements on Facebook, you’ve probably been paying close attention to recent disclosures about the network’s discovery of analytics “bugs.” The first such disclosure occurred in September, when Facebook admitted overestimating video views for the prior 24 months by up to 80 percent.... [Read more]
‘5 Big Challenges Digital Marketers Faced in 2016’ – Entrepreneur
Simon Grabowski says, “For digital marketers, 2016 was a year of innovation and change. And while some of the most prominent challenges were familiar, there were brand new hurdles that seemed to emerge daily. So, what were the most critical ones? As marketers close out the year and consider strategies for 2017, here’s a look back at five of... [Read more]
‘Five trends which will define data-driven marketing in 2017’ – Econsultancy
Jeff Rajeck says, “That marketing is ‘all about the data’ has now become so widely accepted that many marketers are left wondering, what’s next? To some, the future of data looks a lot like the present. Data is something marketers send upwards to business intelligence systems (BI) and report performance. Speaking to company... [Read more]
‘Exchanging More Value with Contributors to Your Content and Community Efforts’ – MOZ
MOZ team says, “At risk of sounding cliché, we’re right smack in the middle of the season of giving. And when it comes to giving, there’s no better example in our industry space than the topic of communities. Moz itself is a great example: You — the reader, the commenter, the Q&A inquisitor, the subscriber — are what sustains... [Read more]
‘Copyblogger’s Holiday Buffet Edition’ – Copyblogger
Sonia Simone says, “You know how holiday buffets are … you take a little bit of cheese, and then another kind of cheese, and then four more kinds of cheese, then squeeze six desserts onto the plate, and finally you take a tiny square of Jell-O because it’s basically a vegetable? No? Just me? ANYWAY. This week we have a little buffet assortment... [Read more]
’30 Top Social Media Sites to Market Your Small Business Locally’ – Small Business Trends
Antony Maina says, “The coming of social media has really been the game changer in the way we carry out business marketing and related activities. Their birth has made custom targeting of prospective customers a breeze. It has enhanced our ability to communicate directly with those we seek to reach. However, are all social media websites best... [Read more]
‘Twitter Unveils Live Video: Here’s What You Need to Know’ – HubSpot
Sophia Bernazzani says, “On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015. Earlier in 2016, Twitter began featuring live and... [Read more]
‘Put Your Money Where Your Marketing Is’ – Entrepreneur
Constance Aguilar says, “It wasn’t all that long ago that marketing experts were telling their clients that the Great Recession created great opportunities for companies brave enough to increase their investments in marketing. So, why are companies doing exactly the opposite now that the economy is well into its recovery? The answer, it seems,... [Read more]
‘The Yelp Effect: How to Deal With Negative Reviews’ – MarketingProfs
Lee Evans says, “All businesses are on Yelp—whether they like it or not. And, true, managing your Yelp page can be quite the headache, but it can also be an excellent platform for reaching potential customers and gaining new ones. Of course, negative reviews on Yelp are a concern. There are a few things, however, that you can do to mitigate... [Read more]
‘Twitter overcharged video advertisers due to error in its Android app’ – Marketing Land
Tim Peterson says, “Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices and overcharged advertisers as a result, the company said on Thursday. “We recently discovered a technical error due to a Twitter product update to Android clients that affected some video... [Read more]
‘B2B Operations: 5 Tips to Ease the Transition to E-commerce’ – Business.com
George Anderson says, “It’s no secret that e-commerce adoption in the B2B market is still light-years behind B2C. The B2B market is extremely complex, and B2B e-commerce websites aren’t as simple as B2C online stores. This complexity has kept B2B selling largely in offline mode. However, all of that is changing. As Forrester reports, the... [Read more]
‘Learning to trust the machines: AI and company culture’ – Econsultancy
Ben Davis says, “AI has myriad applications in our industry, but how quickly will marketers accept that the machines know best? We all like to believe we are rational human beings, and can understand the power of machine learning, just as we understand the simple logic of an A/B test. But how will company cultures react to machines that could... [Read more]
