Latest News
‘Facebook Live Audio turns the social network into a radio broadcaster’ – Marketing Land
Tim Peterson says, “Facebook has already spun up its version of live television with Facebook Live. Now it’s come up with a take on live radio. On Tuesday, Facebook announced Live Audio, an audio-only version of Facebook Live that can be used to broadcast radio shows, podcasts, book readings and more. People can tune into a Live Audio stream... [Read more]
‘Not just good. Not just great. Build an amazing brand.’ – Forrester Blogs
Dipanjan Chatterjee says, “There are plenty of good brands. And some great ones. But few can arouse the intensity of emotions that make them inseparable. Brands achieve resonance at the point of inflection where the interaction transforms from transaction to relationship. And like any relationship, resonance occurs in intensifying layers, with... [Read more]
‘Here’s How Email Color Can Impact Subscriber Behavior’ – AWeber
Olivia Dello Buono says, “When used effectively, color theory can be one of the most powerful tools an email marketer can work with. After all, the right color choice can help convey the value of your emails. Color can instantly set the mood, evoke emotion and spark a psychological reaction that gets people to take action. In fact, 90 percent... [Read more]
‘6 Signs Throughout the Sales Process Your Prospect Isn’t Serious’ – HubSpot
Michael Pici says, “On average, how many of your deals end in “no decision”? According to CSO Insight’s’ 2016 survey of 675 companies, 23.8% of forecast deals wind up in this category. There are several potential reasons for this outcome. First, an internal event beyond your control occurred at the prospect’s company: Your point of... [Read more]
‘Why live video was the biggest social trend of 2016’ – Econsultancy
Nikki Gilliland says, “With the introduction of Facebook Live in April, 2016 became the year that real-time streaming really took off. In our yearly roundup on social media, many industry experts cited it as the one of, if not the biggest trend. So why was has live video become such an important medium for brands? And what exactly should they... [Read more]
‘Bad Writing Advice: The ‘Post Truth’ Episode’ – Copyblogger
Sonia Simone says, “Funny thing — you can ask for people’s favorite words of advice, and you’ll get a decent number of answers. But ask for their favorite piece of bad advice, and you’ll really get a response. I did exactly that on Twitter, and the podcast and Copyblogger post this week are all about what I found. It ain’t what you... [Read more]
‘8 Accounting To-Dos for Your End-of-the-Year Checklist’ – Entrepreneur
Gladiel Morantes says, “An understaffed accounting department caused big trouble for the city of Spokane, Washington. During an audit of the city’s 2014 taxes, several errors surfaced, including revenue miscalculation, an overstatement of general fund expenses and inaccurate reports of debt changes. While many of these mistakes were simple... [Read more]
‘Advice from three digital marketing experts on building your budget’ – MarketingExperiments
Courtney Eckerle says, ““Management is doing things right; leadership is doing the right things,” according to Peter Drucker. Flint McGlaughlin, CEO, MECLABS Institute (parent company of MarketingExperiments), quoted this when asked what digital marketers should consider when planning yearly budgets. It’s a fantastic reference because it... [Read more]
‘The power of data ownership: Getting it right in 2017’ – Martech Today
Josh Manion says, “Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent issue confronts digital marketers of every stripe: data ownership. Why is this topic at the top of the agenda for 2017? Owning your marketing data seems simple at first blush. But with every... [Read more]
‘Five steps toward marketing automation excellence’ – Econsultancy
Jeff Rajeck says, “Marketing automation has come a long way. Considered an emerging technology as recently as a few years ago, estimates are that more than half (59%) of Fortune 500 companies now use marketing automation along with nearly all (95%) of SAAS-based companies. Yet many of those who have implemented marketing automation are struggling... [Read more]
‘Five Content Marketing Trends to Watch in 2017’ – CMI
Joe Pulizzi says, “In what usually is a rather uneventful month for news, December proved us all wrong in 2016. A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and I believe they could work as a crystal ball for content marketers as we move into 2017. Trend 1: Buying influencers As... [Read more]
‘Facebook will now push Live videos based on what it thinks you’d like’ – Mashable
Ariel Bogle says, “If you’ve logged on in the past year, you’d know Facebook really, really wants you to watch Live video. Since it pushed out the feature globally in February, the social media behemoth has prioritised Facebook Live over other content in its Newsfeed to get people tuning in. Now it’s prompting some users to... [Read more]
