Latest News

Cameron Conaway says, “Content marketing list articles abound, most singing some version of the same trite stanza: Be a media company too, and cut through the clutter. Create content of value and measure the numbers. This kind of advice is then infinitely repurposed, repackaged, and redistributed. The result? Aisle after aisle of homogenous and... [Read more]

Courtney Feairheller says, “Did you know that the search result in #1 position on Google gets 33% of search traffic? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? Numbers don’t lie. If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone... [Read more]

Mark Fidelman says, “Influencer marketing is a hot area – and rightfully so. These people – be it bloggers, experts or super fans — are considered credible and provide a more authentic experience. Consumers feel like they are getting an inside look, and they are part of an elite, special group. But how to get on these influencer’s... [Read more]

Melinda Emerson says, “If you’re struggling to get your emails read by potential customers, you might need to try a different tactic to ensure that you’re properly targeting your audience. You also need to make sure you are giving them content they need to not only read your emails but to also click the links in them to take action. You also... [Read more]

Danny Sullivan says, “Early next year, Google will make it easier for those viewing AMP content in its search results to find and share URLs that lead directly back to publishers, rather than to Google itself. Currently, AMP content — accelerated mobile pages — are loaded differently by Google than regular content. Clicking on regular content... [Read more]

Alex Wolk says, “In our world of a million distractions, classic selling points like design or price might no longer be enough to sway consumers to your company. It’s become imperative these days for your brand to tell a story and better yet, to stand for something. With climate change and pollution at the top of many people’s minds, many... [Read more]

Aaron Agius says, “Q: What forward-thinking tool should marketers look to add to their experience tool belt to get extra value in the future? A: Picking a single tool here is tricky. Web marketing is evolving quickly, which means the ability to plan strategy effectively (fewer than 30 percent of B2C marketers have a documented strategy) and making... [Read more]

Tim Peterson says, “Twitter is all about “live,” but its platform can’t all be live because recent doesn’t always equal relevant. Twitter proved this in February when it introduced a digest-style mini-feed in its main timeline that shows a sample of tweets someone might find most relevant even if they’re not the most recent. The company... [Read more]

Jeffrey Vocell says, “So, you’ve developed an amazing site. You’ve put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. Now, you’re finally feeling ready to share it with the world. And as soon as you publish your new site for the world to see, all of your content will immediately... [Read more]

Miriam Ellis says, “In our ongoing quest for local prominence, are we leaving anybody out in the cold? For years, a fundamental message I’ve shared with almost every incoming local business client is that they need local SEO, specifically, because they need to be found on the web by local people. I’d estimate that 98% of everything our industry... [Read more]

Brian Clark says, “In the beginning, there was blogging. And for businesses looking to build an audience that helped grow the bottom line, it was good. In fact, many of the leaders in the digital marketing space started as blogs and evolved into multi-million dollar businesses. I personally have immense gratitude for what Rainmaker Digital has... [Read more]

Nikki Gilliland says, “What will be the biggest trends to hit the world of ecommerce next year? With 2017 drawing ever closer, it’s time to do a little star gazing, with help and insight from our experts as to what we’ll all be talking about. If you’d like to learn more about ecommerce, book yourself into one of the following training courses... [Read more]