Latest News

Andrew Dennis says, “One of the most important elements of building a successful marketing career is to be a good communicator, and for PPC managers, that includes sharing insightful reports. At Optmyzr, my company, we generate a lot of reports on behalf of marketers, and we’ve learned a few things that might help you deliver better ones. So... [Read more]

Thomas Smale says, “With 2017 on the horizon, it’s time to wind down another calendar year and prepare for a new year of opportunities. As you look to streamline, grow or sell your business in 2017, here are several key pieces of advice on how to make the most of the year ahead. 1. Stay up-to-date with old and new tech. With technology advancing... [Read more]

Queennie Tan says, “The way people interact with businesses has changed dramatically over the past few years with the rise of online media. In other words, your audience is spending a lot of time online, so you need to market to them there. Because of these shifts in consumer behavior, digital marketing is now a crucial part of any successful... [Read more]

Jeff Rajeck says, “Digital transformation is one of those programmes that doesn’t, at first, sound like a marketing initiative. In some ways, it seems like IT should own it – it is ‘digital’ after all. Upon a closer look, however, it is clear that marketing has a strong role to play. The reason is that as customers become... [Read more]

Jon Schepke says, “The time has come for businesses to frame their search marketing in the context of a broader media landscape that includes all the ways people discover brands. One of the implications of this is a new focus on location. Because “near me” mobile moments are experiencing a dramatic rise, brands must use the context of location... [Read more]

Craig Simpson”Claude Hopkins was a whiz at writing effective advertising copy in the early part of the 20th century, but what really made him stand out was that he tested everything before he presented it to the public. As a result of the dedicated testing he did with his own copy, Hopkins knew for a fact what elements of copy worked and what... [Read more]

Lindsay Colowich says, “Creating content isn’t always a walk in the park. (In fact, it can sometimes feel more like trying to swim against the current.) While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. That being said, there are plenty of tools out there to make... [Read more]

Nikki Gilliland says, “A running theme in our latest Social Media Quarterly is how platforms are reducing harassment and increasing support for users online. For more on this topic, and the very latest news and stats from the world of social media, you can download the full report here. Meanwhile, here’s a short summary of how four of big platforms... [Read more]

Ceren Cubukcu says, “If you are going to start a business, you should make best use of your limited budget and try to bootstrap as much as possible. Therefore, take a look at the below free tools which will make your life easier and help you take-off your business right away. 1. Launchrock Launchrock helps you to build a simple “launching... [Read more]

Felicia Crawford says, “In almost the blink of an eye, 2016 is coming to a close. And yet as fast as it went, this year absolutely brims with memories. Now that we’re full-swing into the season of warm, fuzzy feelings and excruciatingly long lines at the store, the time is ripe to reflect back on all that’s passed. And in classic Internet... [Read more]

Stefanie Flaxman says, “When I was a cub copy editor, I learned a simple fact-checking technique that is still one of my favorites today. It may seem unimportant, but if you don’t use this technique and fail to catch a certain type of mistake, you could set yourself up for extra work later. This is one of my favorites because it demonstrates... [Read more]

Ronald Dod says, “PPC, or pay-per-click advertising, is a complex digital marketing strategy that is composed of many working parts. A lot of the parts are very technical and require extensive knowledge and expertise. Those generally fall on the back end of PPC, and many people who are working with PPC ads can forget about the ad itself. The... [Read more]