Latest News

John Lincoln says, “Google just started rolling out the so-called “mobile-first” index. It’s going to change the way that your site gets ranked in the search engine results pages (SERPs). Here are a things you need to know about the mobile-first index so that you can optimize your website accordingly. What is the mobile-first index? By... [Read more]

Brett Middleton says, “For the founder sitting in coworking spaces like The Farm SoHo or CoCo Minneapolis, or working from a home office, the harsh environment of Google AdWords can feel like a trap. Where do you even start? Do you hire someone to manage your campaigns, or do you try to get by in the beginning by having your intern do it? No... [Read more]

Ayaz Nanji says, “Digital advertising and customer events are marketers’ top areas for planned investment in 2017, according to recent research from Autopilot. The report was based on data from a survey of 505 marketing decision-makers based in the United States. Some 30% of marketers say they plan to invest in digital advertising in 2017,... [Read more]

Leslie Ye says, “Q: What’s a salesperson’s least favorite word? A: *crickets* (Psst: It’s a trick question.) The answer isn’t a word — it’s silence. A silent prospect leaves deals in indefinite limbo. You obviously can’t mark the sale as closed-won, but it’s human nature to hope that maybe it’ll close. Silence... [Read more]

Beth Hayden says, “Promoting your content has clear short-term benefits — like attracting new readers, social shares, and comments. But did you know it’s also a critical part of your search engine optimization strategy? Even the best on-page SEO efforts don’t work as well if no one links to your site, so one of your biggest jobs is spreading... [Read more]

Pratik Dholakiya says, “Search Engine Optimization (SEO) is one of the many aspects of digital marketing that can seem like a foreign concept to a lot of business owners. For that reason, there are a lot of misconceptions surrounding it. However, upon closer examination, there is really no good reason to avoid incorporating SEO into your marketing... [Read more]

Chuck Moran says, “CMOs are charged with managing a brand’s relationship with consumers, but the CMO’s most tangible relationships are more likely with the partners and service providers that comprise their full tech stack. Building, selecting, integrating and managing the right tech is the first step in understanding and interfacing with... [Read more]

Sean Jackson says, “Of all the pages on your site, there is only one that actually makes you money: your purchase page. But too often this page is ignored; most people just use the default shopping cart that comes with their dCommerce system. If you are serious about selling digital goods online, then you will want to listen to this episode.... [Read more]

Tom Burg says, “Compared with just a decade ago, consumers have an unprecedented amount of control over the content they see across all media. DVR and premium streaming services ensure they don’t have to sit through advertisements; and, as TV falls from its once tall pedestal, mobile is swiftly taking its place. Tellingly, research suggests... [Read more]

Marcus Miller says, “In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative and,... [Read more]

Jonathan Dane says, “Let’s say you’re climbing the performance chart that reflects your ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how steep is the climb looking? Is it an easy or tough climb? Some of us come off as natural all-star rock climbers, while others are left... [Read more]

Jerod Morris says, “What are Jonny’s “4 Ds of Pristine Production?” You’ll find out in this week’s episode of The Showrunner. We begin this episode by discussing the how and the what of podcasting — and more importantly, which one we place a greater emphasis on. (You probably won’t be surprised by our answers.) Then we dive into... [Read more]