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Art Sobczak says, “A brief important point (and a bit of a rant). It was triggered by a call I received from a sales rep on something I had inquired about. Immediately after introducing himself and company, and saying he was following up on my web request for more information, he started with this: “Well, I know what you’re thinking... [Read more]

John Rampton says, “Chief Marketing Officers (CMOs) never seem to have enough time to do all of the tasks they need to accomplish in a given day. To be successful, CMO have to delegate and make informed purchase decisions. Automation has made the work of marketing teams easier, but with so many tools now available, it can be very difficult to... [Read more]

Vinil Ramdev says, “Today, it’s easier than ever for businesses to reach more customers. Arya Bina, founder and CEO of Los Angeles-based boutique digital advertising firm Kobe Digital, says that the key is in targeting the flourishing millennial population. With more than 85% of millennials owning smartphones—and using them nearly 50 times... [Read more]

SBT team says, “New year, new you. At least that’s what everyone’s saying. You jot down a bunch of resolutions. You close the year out with wonderful intentions. But, by the time January 15th hits, everything still looks the same. You look around, and nothing’s changed since December. Of course, this sends your mood off into a negative direction,... [Read more]

John Thornhill and Dave Nicholson are offering a huge collection of marketing training products (including membership sites where you can return time after time for additional training), products you can resell and even products you can rename and sell as your own. It’s their year-end clearance sale. If we counted correctly, we found 58 products... [Read more]

MOZ team says, “From understanding the big-picture search trends to making sure your SEO goals jive with your CEO’s goals, there’s a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today’s Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail... [Read more]

Jim Yu says, “As we begin 2017, the fusion of the search and content marketing disciplines has become increasingly more evident. A full 89 percent of B2B marketers (PDF) say that they use content marketing, as do 86 percent of B2C marketers, according to the Content Marketing Institute. Additionally, over 70 percent of marketers in both groups... [Read more]

AJ Wilcox says, “While consulting with companies on their LinkedIn advertising initiatives, I routinely get asked, “How should I bid? CPM or CPC?” I very quickly noticed that my response is very different from “conventional wisdom.” When I hear others asked this question, I repeatedly hear, “It depends on your goals.” These misguided... [Read more]

Google wants you to be ‘HTTPS’, a secure site. Secure sites are critical to visitor safety, and Google wants to only send traffic to safe sites. If you want to continue getting traffic from Google you need to make sure you can show people (and Google) an HTTPS URL. If Google says your site’s not secure, how will your visitors react?... [Read more]

AJ Agrawal says, “When was the last time you checked your phone? When was the last time you looked at social media or an app on your phone? I’m guessing you answered with “a few minutes ago,” or maybe at most, an hour ago. If so — you’re not alone. Americans spend over 10 hours a day on screens and about five of those hours are spent... [Read more]

Antony Maina says, “Just over a year old, the Amazon Giveaway program has attracted mostly artists, bloggers, marketers and authors. The concept is quite simple and works in one of two ways. First, you can choose to have giveaway winners chosen on a pre-set lucky number (for example, every 10th entrant wins a prize) or on a first-come, first served... [Read more]

Nayomi Chibana says, “What makes people want to share an infographic? Is it a certain color scheme that catches the eye? Do certain formats work better than others? Or, in the end, is it all about the content? At Visme, we set out to answer these questions by performing a content analysis of the most shared infographics on social media. Using... [Read more]