Latest News
‘SweetIQ ‘Next Gen Listings Network’ emphasizes selective syndication and offline actions in local SEO offering’ – Martech Today
Greg Sterling says, “Enterprise local marketing platform SweetIQ says it’s taking a smarter approach to local listings distribution. The company is “emphasizing smart, perfect data on channels that matter, over the traditional bigger is better approach to listings.” The company’s recent “Next Gen Listings Network” release takes aim... [Read more]
‘Examining Buyer Motivations in B2B Sales: The 4 Groups Your Customers Fall Into’ – Shopify
Casandra Campbell says, “As usual, we wrote a lot of articles in 2016. Whether you’re a new reader or you’ve been with us for a while, chances are, you’ve probably missed a few articles along the way. To make sure you get a chance to read all the best stuff, we created this list of 2016’s most popular articles. Top 10 Articles... [Read more]
’15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement’ – Business.com
Danny Wong says, “If marketers and salespeople knew exactly why people bought their products, it would be a lot easier to pedal their wares. The problem is there’s a lot of nuances when it comes to why people do what they do. Some are overwhelmed by choice and opt for what’s easiest while others need to examine every possible angle... [Read more]
‘The Data Digest: A Year Of Goodbyes (And Hellos)’ – Forrester
Reineke Reitsma says, “As a music lover, this has been a year of goodbyes for me, with many of my teenage heroes like David Bowie, Prince, and earlier this week, George Michael, passing away. It makes you realize how fast time moves on, and nothing lasts forever. As I’ve shared before, I love this time of year: Thinking about what has been,... [Read more]
‘Why Google shutting down Map Maker should terrify SMBs’ – Search Engine Land
Joy Hawkins says, “Google’s Map Maker has often received bad press due to the amount of spam that originates from users of the product. In May of 2015, Map Maker was actually shut down to help prevent disasters like this one. So Google’s announcement that they’re shutting down Map Maker entirely in March of 2017 made a lot of people really... [Read more]
‘Examining Buyer Motivations in B2B Sales: The 4 Groups Your Customers Fall Into’ – CMI
Jodi Harris says, “Love the fresh start you get after the holidays, but dread coming back to the office knowing just how much pressure you’ll be under to make up for all that lost time? The CMI editorial team feels your pain, so we put together a little seasonal present to help you hit the ground running – without undoing the stress-busting... [Read more]
‘Amazon launches Digital Day, a new sales holiday for digital products’ – Marketing Land
Greg Finn says, “Over the past two years we’ve seen Amazon excel at creating demand for Prime Day, a Amazon-generated sales holiday. This week Amazon is launching a new sales day on digital media dubbed “Digital Day.” The first Digital Day will be a 24 hour event held tomorrow, Friday December 30th and is marketed like a Black Friday for... [Read more]
‘Get Prepared for the Future of SEO’ – Entrepreneur
Jason Parks says, “The current process of building backlinks to improve your SEO is outdated and it’s about to change. Enough with automated emails and random pitches to contribute content on external sites. While this can work, I’m going to share the secret sauce to differentiate your backlink strategy. Beware, this might be uncomfortable... [Read more]
‘Forget Networking: Become a Connector’ – HubSpot
Nili Zaharony says, “No matter how far you advance your career, networking is likely never going to be something you enjoy. And for the introverted among us, it can feel like we’re being forced back into those endless icebreaker exercises we had to do at corporate retreats while we were coming up. So, let’s stop. Wait, what? You read that... [Read more]
‘2016: The year in paid search (A year of massive change!)’ – Search Engine Land
Ginny Marvin says, “Aloha, here we are again — coming down from the high of holiday e-commerce, the Q4 scurry of lead gen and the calm before year-end reporting starts churning. Let’s take a breather and look back on all of the changes in PPC that came flying at us in 2016. First, let’s get one thing out of the way. In last year’s year-end... [Read more]
‘Top 100 Trending Topics for Pinterest Marketers Heading Into 2017’ – Small Business Trends
Shubhomita Bose says, “Pinterest has revealed trends it predicts will dominate in 2017. The third annual Pinterest 100 report (PDF) narrows down the top trends in 10 key categories the image sharing social network expects to be hot in the new year. The list has been compiled by Pinterest’s insight team, which gleaned the most popular trends... [Read more]
‘Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017’ – Martech Today
Erik Matlick says, “The lull between Christmas and New Year’s is traditionally a time for looking back at the best practices (and missteps) of the year gone by, in the hopes of getting a jump on the trends that will dominate the coming year. For B2B marketers, 2017 will be about three Cs: Consolidation, Convergence and the Collective. Consolidation... [Read more]
