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Annie Pilon says, “If you plan to run a business in 2017, you need an online marketing strategy. And if you plan to up your online marketing game in the new year, you might be able to benefit from some advice from members of our small business community. Here are some of their top tips for upping your online marketing game in 2017. Create Awesome... [Read more]

Shafqat Islam says, “2016 was not the year for faint-hearted marketers as they pushed to measure and prove the ROI of their content marketing efforts in order to fight for larger budgets. Google and Facebook continued to dominate, while the rest of the industry may have shrunk. Concerns around ad blocking, viewability, and measurement accuracy... [Read more]

Jim Higgins says, “Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. Although many believe that the age of the spam filter has destroyed email marketing forever, the fact is, spam filters are only designed to protect people from unwanted mail. If you build a list of folks who... [Read more]

Tucker Schreiber says, “I know your pain. You’re looking for free images for your website. You’ve looked far and wide for gorgeous, free images to use online, but keep running into cheesy pictures of people laughing at their salad. The good news is there are ton of different free and paid images for commercial use available online if you... [Read more]

Liz Willits says, “2017 is the year of the email. Or, at least it should be: One research firm is predicting that 225.3 billion emails will be sent this year (!) – which is a five percent increase from previous years. And there’s a reason for this increase in sending: We love emails. In fact, 72 percent of consumers say emails are their number... [Read more]

Zee Hoffmann Jones says, “Whether you’re the only SEO at your company, work within a larger team, or even manage others, you still have to stay on top of your projects. Project management skills aren’t and shouldn’t be exclusive to someone (or some tool) with the title “project manager.” I believe that having good project manager skills... [Read more]

Jason Decker says, “You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive knowledge of Pandas, Penguins, Possums and Pigeons. You’re always looking for ways to improve organic search rankings. Instead of investing your time researching some of those... [Read more]

Michele Linn says, ““Who’s perfect?” “No one!” This is a common dialogue I have with my daughters when they make mistakes — as we all do. I’m a big fan of not aiming for perfection but rather trying to be the best version of yourself. Of course, the same is true with marketers. No one is perfect — and considering the speed at which... [Read more]

Cate Lawrence says, “It’s been a big year for Industrial IoT — or Industry 4.0 — as both long-term established companies and start-ups have worked to find solutions to problems that have plagued traditional workplaces for many years. Underlying aims have included increased efficiency, improved supply chains, reduced waste and greater safety... [Read more]

Annie Pilon says, “After the holiday shopping season comes the season of holiday returns. So if your small business sold a lot of gift items over the past couple of months, you’re likely about to be inundated with customers looking to return or exchange at least some of those items. Whether you run a local retail store or an ecommerce business,... [Read more]

Priyanka Desai says, “Content marketing is undoubtedly the most overhyped, overused and least understood marketing strategy used by entrepreneurs, business owners and solopreneurs. Definitely it is not the cure-for all marketing that it’s made out to be. Blogs, social media and videos has made it relatively easy to create and market content.... [Read more]

Art Sobczak says, “A brief important point (and a bit of a rant). It was triggered by a call I received from a sales rep on something I had inquired about. Immediately after introducing himself and company, and saying he was following up on my web request for more information, he started with this: “Well, I know what you’re thinking... [Read more]