Art Sobczak says, “A brief important point (and a bit of a rant).

It was triggered by a call I received from a sales rep on something I had inquired about.
Immediately after introducing himself and company, and saying he was following up on my web request for more information, he started with this:

“Well, I know what you’re thinking about this service. If you’re like most small business owners, you are thinking that … ”

I let him go on for about 90 seconds.

Then I said, “Actually — I don’t think that at all. It probably would have been a better idea to ask me why I inquired, don’t you think?”

It was a short call.

I’ve kept track of many of these situations I have either heard about or run into myself over the past few months”.

Are You a Sales Mind Reader?


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