‘What Companies Must do to Prepare for Mobile Ads In 2017’ – Entrepreneur
AJ Agrawal says, “When was the last time you checked your phone? When was the last time you looked at social media or an app on your phone? I’m guessing you answered with “a few minutes ago,” or maybe at most, an hour ago. If so — you’re not alone. Americans spend over 10 hours a day on screens and about five of those hours are spent on their smartphones. Is your brand where your consumers are looking?
Marketers are definitely taking note of the shift in consumer habits, which has resulted in mobile advertising spending increasing a whopping 40 percent for 2017 (it increased 38 percent from 2015 to 2016). Those dollars are being wisely invested — ecommerce is expected to make up 45 percent of online shopping by 2020, which justifies the shift in spending and labels it a requirement, not an extravagance.
But throwing money at mobile advertising isn’t enough. It’s important that, as a brand manager, you understand how mobile advertising works and what you can do to master it”.
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