Latest News
Five things you need to know about current SEO trends
SEO is a constantly evolving domain and marketers and webmasters need to keep themselves abreast of its updates if they want to perform well. Econsultancy columnist Marcus Tober has shared an article stating the current SEO trends. Tober says, “A couple of years ago, Google revealed it was using AI and machine learning techniques, such as its RankBrain system,... [Read more]
Econsultancy’s list of 10 must-have B2B marketing tools
Econsultancy has shared a list of list of 10 must-have B2B marketing tools to help marketers perform better at the B2B marketing initiatives. Chris Sheen says, “Whether you’re a marketing veteran, or are brand new to the game, keeping on top of the latest technologies and tools available is a tough ask. To illustrate the point, there were a... [Read more]
Fast Company shares important facts on sleep habits and work
Several research works have proved the importance of good sleep at night. It leads you to productivity and helps you be efficient at your tasks. Fast Company columnist Rich Bellis has shared an article containing very useful facts about importance of sleep and how it can help you design an ideal workday. Bellis says, “Chances are you don’t start... [Read more]
‘Artificial Intelligence in Context: Trends, Data and Best Practice’ Webinar January 24
Econsultancy is hosting a webinar on ‘Artificial Intelligence in Context: Trends, Data and Best Practice’ on Wednesday, January 24, 2018. Econsultancy team says, “Econsultancy’s Trends Webinar for November 2017 looks at some of the key trends around practices Artificial Intelligence, including key insights from our latest Trend... [Read more]
‘Stop Killing Your Content Team: How to scale your work with the resources you have’ Webinar 2.00 pm EST
Content Marketing Institute is hosting a webinar on ‘Stop Killing Your Content Team: How to scale your work with the resources you have’ on Wednesday, November 29 at 2.00 pm EST. CMI team says, “You’re being asked to deliver more content with the same people and budget resources. How can you deliver without absolutely burning out... [Read more]
Download HubSpot’s Complete SEO Starter Pack
To keep your sites rank high in the search engines you need to keep yourself up to date and keep tracing the search engine algorithms. HubSpot has published the Complete SEO Starter Pack to help webmasters with search engine optimization. Christine White says, “Think about everything you’ve bought in the last six months, specifically the big... [Read more]
Here are five Cyber Monday and Black Friday statistics
The Black Friday and Cyber Monday rush is over in the US and different agencies will reveal the sales figures for the days. Adweek columnist Lauren Johnson has shared five statistics that summarize the Cyber Monday and Black Friday sales. Johnson says, “Today you can buy a 12-pack of coconut water for $18, down from the usual price of $28,... [Read more]
This Adweek study explains how Food52 used email to handle Thanksgiving and Cyber weekend
Adweek’s Sami Main has shared a study explaining how Food52, an independent publishing site, used email to handle Thanksgiving and Cyber weekend this holiday season. Main says, “Most emails, especially those including marketing messaging, had backup plans in case sales weren’t hitting their goals; editorial franchises and creative imagery... [Read more]
Econsultancy shares eight singles day insights for marketers in Asia
Econsultancy columnist Kestrel Lee has shared eight singles day insights for Asian marketers targeting the 2018 singles day. Lee says, “Asian brands planning to market themselves in China during Singles Day in 2018 have some important lessons to learn from the shopping festival’s performance in 2017. By now you may know that Alibaba’s... [Read more]
Improve your copywriting with these 30 tips
An effective copy plays an important role in your marketing weather it is an ad or a testimonial. An effectively crafted copy helps you to convert more prospects into clients. Copyblogger columnist Stefanie Flaxman has published an article sharing thirty tips to write an effective copy. Flaxman says, “I’m bringing this up today because I’m... [Read more]
MOZ’s guide to writing marketing case studies that convert
Publishing case studies is one of the best ways to prove the effectiveness of your products and services since they are considered as an authentic piece of content. Also the real testimonials and the examples make the cases reliable. MOZ columnist Kerry Jones has published a short guide to writing marketing case studies that convert. Jones says, “Assuming... [Read more]
‘CX in the Age of Social Media’ Webinar November 28
Digital Marketing Depot is hosting a webinar on ‘CX in the Age of Social Media’ on Tuesday, November 28 at 1.00 pm EDT. The webinar will focus on using social media to deliver great customer service. The DMD team says, “Join our social media and CX experts as they explain how social customer service tools can help brands provide winning... [Read more]
