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MOZ’s guide to writing marketing case studies that convert
Publishing case studies is one of the best ways to prove the effectiveness of your products and services since they are considered as an authentic piece of content. Also the real testimonials and the examples make the cases reliable. MOZ columnist Kerry Jones has published a short guide to writing marketing case studies that convert. Jones says, “Assuming... [Read more]
‘CX in the Age of Social Media’ Webinar November 28
Digital Marketing Depot is hosting a webinar on ‘CX in the Age of Social Media’ on Tuesday, November 28 at 1.00 pm EDT. The webinar will focus on using social media to deliver great customer service. The DMD team says, “Join our social media and CX experts as they explain how social customer service tools can help brands provide winning... [Read more]
Forbes shares 55 ways to find leads for your business
Lead generation is one of the key elements that needs to be performed well in a business. And innovation is the key that can help you remain consistent at lead generation and nurturing. Forbes contributor Abdullahi Muhammed has shared 55 ways to help marketers generate more leads. Muhammed says, “Marketing your freelance business can be a challenge.... [Read more]
SEO and content marketing: six things you should know
Quality content leads to good SEO rankings. Apart from making your content rich, you also need to make it fit into the search engine norms so that your sites rank well. Forbes contributor Brian Sutter has shared six things regarding content marketing that a new SEO research has revealed. Sutter says, “Search engine optimization and content marketing... [Read more]
Want to learn more about Revenue Driven Marketing? Read this interview.
The Revenue Driven Marketing helps marketers relate the performance of their sales activities on the revenue they could generate. According to LinkedIn, revenue-driven marketing creates ROI justification of it’s activities and thus a greater say in budgets, spending, and direction. Forbes contributor Billee Howard has published an interview... [Read more]
Econsultancy shares seven email strategies used by 10 retailers on Black Friday
There were plenty of deals projected by the retailers on this Black Friday. Many of them applied new tactics to get better results. Econsultancy has shared seven email strategies used by 10 retailers on Black Friday. Nikki Gilliland says, “Checking your email on Black Friday is like coming back to work after two weeks off. When you’re inbox... [Read more]
Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI [Podcast]
The Buffer team has published a podcast on ‘Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI’ featuring Carlos Gil. Brian Peters says, “What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world. More... [Read more]
Improve your copywriting with this infographic
Effective copy leads you to a better performance in terms of promotion and sales. An effective copy helps you to convince your prospects to take an action. HubSpot’s Amanda Zantal-Wiener has shared an infographic to help marketers come out with better copy. Amanda says, “It’s one thing to hold yourself to high standards. As marketers,... [Read more]
SEO ranking drops: seven questions answered
Consistent SEO performance is key to maintaining your online reputation. Gaining knowledge pertaining to the search engine ranking and its algorithm changes is one of the ways to make your sites rank well. HubSpot columnist Aja Frost has answered seven questions that deal with the SEO ranking drops. Frost has answered the following questions: Is the... [Read more]
Learn how to add personality to your sales process
A typical sales process could be a long lasting conversation between you and your prospects or customers. HubSpot columnist Brittni Kinney has shared seven useful tips to make it effective. On maximizing meaningful moments, Kinney says, “I once sent a woman I sat next to at a conference in the sweltering desert heat an email with the subject line “Nice... [Read more]
HubSpot shares 5 ways to get more messages on Facebook
Facebook is used by almost all the marketers to promote their business and products. But innovating the application of Facebook in your marketing efforts can help you to lead the crows. HubSpot columnist Dylan Sellberg has shared five ways to help marketers make their Facebook pages popular and help them get more messages on Facebook. On optimize your... [Read more]
Learn how to use emojis in email subject lines
Emojis bring an impact to your email marketing as they help you convey your emotions to your readers. Econsultancy columnist Parry Malm has published an article describing how marketers can rightly use the emojis to make their email campaigns successful. Malm says, “Emojis are in lots of subject lines these days. But do they work? We get asked... [Read more]
