Eagle Eye, a SaaS technology company, has published a free whitepaper titled “Personalisation; Beyond a Name”. It is intended to help marketers create connected customer experiences.

About the whitepaper:

It’s no secret that we are all individuals with different thoughts, interests, habits and preferences. While our diverse make-up keeps things interesting, it poses a real stumbling block for businesses; if customers are all different, how can we possibly appeal to everyone? How can we deploy offers and campaigns to increase our market share and effectively drive spend and frequency? With a ‘one size fits all’ strategy, the answer is that we can’t.

This reality is driving businesses to change, with 42% of marketers naming personalised marketing as a top priority in 2017 according to Chartered Institute of Marketing. It’s hardly surprising considering the benefits it brings; brands that create personalised experiences are seeing revenue increase by 6-10%, up to three times faster than those who do not according to Boston Consulting group.

Our personalised marketing research finds that taking a personalised approach to when, where and how businesses offer promotions to their customers has a huge impact on the success of their campaign.

Personalisation; Beyond a Name

Eagle Eye


You May Also Like These Topics...

Future of Marketing: Why Personalization Matters [Report]

ClickZ has published a new report ‘Future of Marketing: Why Personalization Matters’ explaining how personalization adds value to marketing. The ClickZ team says, “Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. This report outlines whether […]

Sharing is caring

Reminder- The 3 Untapped Audiences You Need to Reach Now: Understand Motivations for Scalable Personalization, November 15 [Webinar]

This is a reminder for an Adweek webinar to be held on November 15, 2022.  Adweek is hosting a webinar ‘The 3 Untapped Audiences You Need to Reach Now: Understand Motivations for Scalable Personalization’ on Tuesday, November 15, 2022, at 1.00 pm EST. The Adweek team says, “Explore how to quickly and easily engage consumers […]

Sharing is caring

The 3 Untapped Audiences You Need to Reach Now: Understand Motivations for Scalable Personalization, November 15 [Webinar]

As consumers face a changing economy, access to rich, real-time, reliable consumer intelligence is more critical than ever for marketers. Adweek is hosting a webinar ‘The 3 Untapped Audiences You Need to Reach Now: Understand Motivations for Scalable Personalization’ on Tuesday, November 15, 2022, at 1.00 pm EST. The Adweek team says, “Explore how to […]

Sharing is caring

Using customer data as a fuel for personalization, August 30 [Webinar]

You really want to put the customer first, truly at the center of your personalization efforts. You also have data at your disposal, loads of it. VWO is hosting a webinar ‘Using customer data as a fuel for personalization’ on Tuesday, August 30, 2022. The VWO team says, “Which data are you going to use […]

Sharing is caring
Sharing is caring