Here’s what you should know about content syndication
Content syndication is the process of pushing your blog post, article, video or any piece of web-based content out to other third-parties who can republish it on their own sites. It allows you to reach out to a huge mass and is an important marketing tactic nowadays.
Content Marketing Institute columnist Michael Schreiber has published an article on content syndication where he claims that it is more than just generating more traffic.
Schreiber says, “One of the most important tools in creating that kind of awareness, I’ve learned over the years, is content distribution. I’m not talking about paid, cost-per-click-oriented content discovery channels like Outbrain (though these tools can be highly effective in a few ways). I’m talking about syndication where sites like MSN, Yahoo, AOL/The Huffington Post, USA Today, and many others run your articles, and often those articles include links to related editorial content on your site. There are variations of this arrangement. For example, in some cases there may be a revenue share of the ads sold by the media outlet against your content hosted on its site, but the vast majority of the syndication deals I’ve put together involved no money. (See key content distribution terms near end of this post.)
Google eyes syndicated content
When I first encountered this strategy, it seemed like it was all about eyeballs and traffic. Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand. More importantly, getting an article featured on the home page of a big web portal could lead to what is often referred to as a “fire hose” of traffic, with tens or even hundreds of thousands of people hitting your site over the course of hours or days”.
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