Latest News
Improve your Facebook video ads with this 3-step formula
Entrepreneur magazine contributor Perry Marshall has shared a 3-step formula to help marketers improve their Facebook video ads. Marshall says, “When we create Facebook video ads for clients, we follow this three-step formula: 1. Stop the scroll This goal is clear. Facebook autoplaying the audio as well as the video when a user opens their news... [Read more]
Amazon’s Alexa may feature ads in 2018
CNBC has reported that Amazon is planning to accept advertisements for the Alexa in 2018. As per the report, the company is in talks with with P&G, Clorox and others. Lauren Hirsch says, “With Alexa’s clout anticipated to rise, brands are worried about being left out of the voice-shopping platform entirely. Advertisers and brands are... [Read more]
MOZ’s 9 Predictions for SEO in 2018
MOZ’s Rand Fishkin has shared nine predictions for SEO in 2018. The predictions cover voice search, website traffic sources, paid search and more. Talking about the organic clicks, Fishkin says, “In 2017, we saw the start of a concerning trend — fewer clicks being generated by Google search on desktop and mobile. I don’t think that... [Read more]
Have you started preparing content for voice search?
Voice search is expected to be the new driver of web now. With the worldwide adoption of mobile devices the web is ready to be driven by voice. In December 2017, Google talked about its Search Quality Rating Guidelines for the webmasters and content marketers. Also the launch of Google Assistant leads us towards the voice era of the web. Econsultancy... [Read more]
Facebook updating News Feed for ‘meaningful interaction’
Facebook has announced its plan to update the News Feed for providing ‘meaningful interaction’ to its users. Initially Mark Zuckerberg posted on the company’s plans to help people well spend their time on the social network. Talking about the post News Feed changes, Zuckerberg says, ” I want to be clear: by making these changes,... [Read more]
If Google ain’t happy, ain’t nobody happy
We just noticed (a little late) that effective October, 2017 Google has taken action to build a more secure web by using their 50% share of the browser market to warn their Chrome customers whenever they visit a site that doesn’t have an SSL certificate. Fortunately, it didn’t impact us because we have had an SSL certificate for tears, but... [Read more]
Transform your content marketing with these tools
According to a Statista report, the worldwide content marketing services revenue will reach increase 313.4 billion U.S. dollars in 2019. This leads us to an optimism for the content marketing domain and its future. Entrepreneur contributor Thomas Smale has shared nine tools you can use o strengthen your content marketing efforts. Smale says, “Last... [Read more]
This infographic features 9 mobile marketing trends for 2018
The Entrepreneur magazine has published an infographic featuring nine mobile trends for 2018. Kimberly de Silva says, “Before we go into the 2018 trends, let’s set the mobile stage. It’s no longer a question of whether mobile marketing is important — we know it is — it’s now the case of understanding how consumers behave on... [Read more]
Improve your email marketing with 6 email template design tips
Since email marketing is one of the most used and oldest forms of marketing, it needs renovation in terms of the design and content we send to the prospects and clients. AWeber columnist Annie Chun has shared six email template design tips to help marketers plan better campaigns. Chun says, “More than 260 billion emails are sent around the world... [Read more]
HubSpot shares seven steps to organize your email with multiple inboxes
Handling email overload is one of the daily challenges we have been facing for years and there doesn’t seem to be a permanent solution except building our capability to read and respond to more and more emails everyday. HubSpot columnist Ginny Mineo has shared seven steps to help marketers handle the email overload when they are using multiple... [Read more]
Econsultancy’s five Ps to plan an effective AI strategy
The Artificial Intelligence (AI) is here to support ecommerce and other online businesses. In 2017, we saw more and more advancements in the adoption of the AI into marketing. Econsultancy columnist Mark Patron has shared five Ps of AI strategy for marketers. Patron says, “Some predict that Artificial Intelligence will drive the next industrial... [Read more]
Subscription box brands’ lessons for marketers
The subscription box brands’ and their services have been growing with the Internet and other ecommerce services. Econsultancy columnist Nikki Gilliland has shared four marketing lessons for the marketers which canhelp them enhance their marketing initiatives. Gilliland says, “Data tells us that there were 37m visits to subscription brand... [Read more]
