Latest News

Handling email overload is one of the daily challenges we have been facing for years and there doesn’t seem to be a permanent solution except building our capability to read and respond to more and more emails everyday. HubSpot columnist Ginny Mineo has shared seven steps to help marketers handle the email overload when they are using multiple... [Read more]

The Artificial Intelligence (AI) is here to support ecommerce and other online businesses. In 2017, we saw more and more advancements in the adoption of the AI into marketing. Econsultancy columnist Mark Patron has shared five Ps of AI strategy for marketers. Patron says, “Some predict that Artificial Intelligence will drive the next industrial... [Read more]

The subscription box brands’ and their services have been growing with the Internet and other ecommerce services. Econsultancy columnist Nikki Gilliland has shared four marketing lessons for the marketers which canhelp them enhance their marketing initiatives. Gilliland says, “Data tells us that there were 37m visits to subscription brand... [Read more]

Search Engine Land columnist Stephan Spencer has published a comprehensive guide to YouTube SEO explaining the fundamentals of YouTube optimization and ways  increase visibility and rankings for your videos. Spencer says, “When it comes to YouTube SEO, a lot of the optimization work can be encapsulated into a process that you can apply to all... [Read more]

Search Engine Land has announced 4th Search Engine Land Awards ceremony. The event will be held in Seattle, WA during. The 2018 competition features over 25 categories across the various disciplines of search marketing, setting the gold standard for rewarding innovation and those search marketers delivering exceptional results. The following are... [Read more]

Google has announced that it is going to implement a new version of AMP Cache to improve AMP Pages urls. With the new changes linked pages will appear under publishers’ URLs instead of the google.com/amp URL space. Talking about the implications of the changes, Malte Ubl, Tech Lead for the AMP Project at Google, says, “The next steps are moving... [Read more]

As far as local SEO is concerned, you need to optimize your on-site and off-site SEO strategies for clients and customers you are targeting to promote your local business. MOZ columnist Miriam Ellis has shared ten most common problems that the local business owners face when it comes to getting good SEO rankings. Talking about Google updates, Ellis... [Read more]

MOZ is hosting a webinar on ‘Learn how your business is discovered based on aggregators vs non-aggregator sites’ on Wednesday, January 24 at 10.00 am PST. The MOZ team says, “See why you should know the difference: Learn what is unique about aggregators versus non-aggregators Things to consider when updating your listings Performance... [Read more]

Content is the king even today and it is growing in terms of the ways it is catered to your audiences. Offering visual content is the best way in content marketing that helps you to convert more customers. Amy Balliett has offered three tips to increase your ROI using the visual content marketing. Balliett says, “If you plan how and when you’re... [Read more]

According to Statsia, the worldwide digital ad spend will reach $335.5 billion by 2020. This indicates good rise in the online advertising in the coming years. Econsultancy columnist Jeff Rajeck has shared five online advertising trends for this year. Rajeck says, “Acording to brand marketers, what are the online advertising trends for 2018? 1)... [Read more]

Inc.com contributor Erik Sherman has shared an article advising marketers to boost their marketing efforts by connecting with the audiences. Sherman says, “Good marketing is critical to success, and yet there are many ways people steer their efforts into a wall. One I’ve lately considered is how marketers so frequently use language, voice,... [Read more]

Data is important in almost every field and marketing is the one domain that can be transformed tremendously with the right analysis and implementation of the data. HubSpot columnist Amanda Zantal-Wiener has shared three things about the data that marketers should know and apply. Amanda says, “It’s my third day here at CES, and today marks... [Read more]