Here’s is something you should know about influencer marketing
Influencer marketing has been one of the favorite picks of the marketers globally. It has provided them with an easy to follow promotional medium.
To help marketers understand the pros and cons of influencer marketing, Econsultancy columnist Nikki Gilliland has shared some tips focused on marketing frauds, ROI etc.
Gilliland says, “Authenticity and trust is key to any successful influencer campaign, as consumers become all the more sceptical when it comes to forced and purely-commercial partnerships.
One common example is the one-off paid Instagram post, whereby celebrities or influencers are paid to promote a particular product or service. Sometimes, this can work out fine – if the influencer in question is a natural fit or genuinely uses the product. On the other hand, it can also result in failure.
We’ve previously seen the likes of Scott Disick and Naomi Campbell demonstrate disingenuous brand partnerships, having clearly copied and pasted pre-written copy on their paid-for posts”.
Comments are closed.
