Latest News
Surprising SEO A/B Test Results [MOZ Video]
MOZ has published the Whiteboard Friday video featuring Will Critchlow on ‘Surprising SEO A/B Test Results’. The MOZ team says, “You can make all the tweaks and changes in the world, but how do you know they’re the best choice for the site you’re working on? Without data to support your hypotheses, it’s hard to... [Read more]
Everything you need to know about ecommerce conversion rate
In ecommerce, the conversion rate matters as it reflects the particular time frame as the percentage of a website’s unique users during that time who make a purchase. It helps you analyze the performance of your ecommerce site and make the changes that you need to make in order to perform better. Econsultancy columnist Ben Davis has shared a comprehensive... [Read more]
Econsultancy reveals surprising search trends from Google’s 20 years of data
Google is celebrating its 20th birthday this year. Econsultancy columnist Rebecca Sentance has compiled ten surprising search trends by analyzing Google’s 20 years of data. Sentance says, “Officially, Google was incorporated on 4th September, 1998 – making it 20 years and a few weeks old today – but it has often chosen to mark its birthday... [Read more]
Traffic Revival: Free traffic to your sales websites #ad
After years of trial and error and major frustration, Ike Paz realized that there’s one thing you must have if you ever want to start generating a consistent, passive income online: traffic. The more quality traffic you receive, the better your chances for success are. He learned this lesson well and focused on improving the quality and the quantity... [Read more]
HubSpot shares five ways to increase salespeople’s productivity
HubSpot’s Doug Davidoff has shared five ways to help organizations increase their salespeople’s productivity. Davidoff says, “Reps are happier because they spend more time doing what they love and less time doing what they don’t — while generating more income in less time. And executives are ecstatic as it equates to an additional... [Read more]
‘Stand Out in the Crowd: Top D.I.Y. PR Tactics for Growing Your Business’ Webinar September 27
Business 2 Community is hosting a webinar on ‘Stand Out in the Crowd: Top D.I.Y. PR Tactics for Growing Your Business’ on Thursday, September 27, 2018 at 1.00 pm ET. The Business 2 Community team says, “Marketers and entrepreneurs alike can apply any one of these recommended PR tactics and get the exposure they’re seeking. Key... [Read more]
‘Google Analytics 360: A Buyer’s Guide’ Webinar September 27
Digital Marketing Depot is hosting a webinar on ‘Google Analytics 360: A Buyer’s Guide’ on Thursday, September 27, 2018 at 1.00 pm EDT. The DMD team says, “In this webinar, we’ll examine what’s involved with moving to Google Analytics (GA) 360, including what you need to keep in mind when considering, purchasing and implementing... [Read more]
How Much Are Marketers Spending on Social Video Advertising? [Podcast]
eMarketer team has published a podcast on ‘How Much Are Marketers Spending on Social Video Advertising? ‘. About the podcast Video ad spending on social properties is growing rapidly. In the latest episode of eMarketer’s “Behind the Numbers, “we break out highlights of our new forecast for social video ad spending, and... [Read more]
Want to improve your Podcast while saving time? Udemy Sale #ad
If you have been podcasting, but haven’t found a way to build a following, you might want to check out a Udemy course by Scott Paton: Podcast with Passion and Inspiration. Putting your personality into your podcast makes you sound like a real everyday person, not a corporate spokesperson. That helps you connect with your followers and gains you... [Read more]
Study explains the impact of small marketing changes on performance
Forbes contributor Krystle M. Davis has shared the experiences of seven executives who could improve their performance with a small marketing change. Davis has covered the stories of the following executives: Ann Handley, chief content officer, Marketing Profs Juntae DeLane, chief strategist, Digital Delane, LLC Ed Breault, VP, head of marketing at Aprimo Tom... [Read more]
An Introduction to Lead Generation [eBook]
The HubSpot team has published a free ebook called ‘An Introduction to Lead Generation’. This ebook teaches some of the best ways to generate more leads for a business. The ebook covers the following: How to define and qualify a lead The mechanics of lead generation How to promote your lead generation campaign Resources to start your own... [Read more]
‘Your Content, Long Term: How SEO Will Help Your Content Keep Performing in the Long Haul’ Webinar September 26
Content Marketing Institute is hosting a webinar on ‘Your Content, Long Term: How SEO Will Help Your Content Keep Performing in the Long Haul’ on Wednesday, September 26 at 2.00 pm EDT. The CMI team says, “While digital SEO and content strategies are always changing, one truth is still apparent: Content & SEO are better together. On... [Read more]
