MOZ has published the Whiteboard Friday video featuring Will Critchlow on ‘Surprising SEO A/B Test Results’.

The MOZ team says, “You can make all the tweaks and changes in the world, but how do you know they’re the best choice for the site you’re working on? Without data to support your hypotheses, it’s hard to say. In this week’s edition of Whiteboard Friday, Will Critchlow explains a bit about what A/B testing for SEO entails and describes some of the surprising results he’s seen that prove you can’t always trust your instinct in our industry “.

Surprising SEO A/B Test Results


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