Forbes contributor Krystle M. Davis has shared the experiences of seven executives who could improve their performance with a small marketing change.

Davis has covered the stories of the following executives:

  • Ann Handley, chief content officer, Marketing Profs
  • Juntae DeLane, chief strategist, Digital Delane, LLC
  • Ed Breault, VP, head of marketing at Aprimo
  • Tom Gerace, founder and CEO of Skyword
  • Shachar Orren, chief storyteller
  • Playbuzz, Ian Cleary, founder of Razor Social
  • John Hall, co-founder of Influence & Co.

Davis says, “”Your content marketing strategy is sinking. What’s your next move? Perhaps it’s time for a rethink. Seven executives who specialize in content marketing shared their stories of how one small change sparked a significant shift in their business.

Connect on a personal level.  

Ann Handley, chief content officer, Marketing Profs: At the start of this year, I got an inquiry from a reader at my personal website, asking me why he hadn’t received my email newsletter in a while. First I documented a lengthy list of excuses. Then I put my dukes down and dialed back the defensiveness…. and used his question to fuel my thinking, asking myself: What is the real value of an email newsletter? In this age of AI and Facebook Live and video, is an email newsletter even necessary? “”.

How One Small Marketing Change Made A Big Difference For 7 Executives

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