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The Business 2 Community team is hosting a webinar on ‘How to Solve Your Marketing Data Nightmare’ on Wednesday, October 17 at 2.00 pm ET. The CMI team says, “Your customers have taken control of their relationship with you – they are digitally savvy, self-serving, and increasingly unwilling sales contacts. For B2B firms to thrive,... [Read more]

Artificial Intelligence (AI) has found its place in all the segments of marketing and promotion. In email marketing too AI can be helpful in a great manner. Entrepreneur contributor Ryan Myers has shared three ways to help marketers enhance their email marketing performance. Myers says, “Just as with any other process, form a hypothesis and test... [Read more]

The Entrepreneur magazine team has published a video on ‘The Real-World Applications of Artificial Intelligence in Marketing’ featuring Erik Huberman. Entrepreneur team says, “In the latest installment of CMO Review with Erik Huberman, presented by Entrepreneur Network partner Business Rockstars, Huberman covers the real-world connection... [Read more]

As we know it well, A/B testing or split testing helps brands compare two versions of a webpage or app against each other to determine which one performs better. It helps brands to enhance their revenue and achieve in-depth insights about the customers. Econsultancy columnist Trevor Hinkle has shared five tips to continue improving your A/B testing. Hinkle... [Read more]

That’s right, a 100% open rate. Many marketers using Facebook Messenger are getting all of their messages opened. Neil Napier says you might well be able to, also. Napier has created Leadmodo, a new piece of software that helps you build leads in Facebook Messenger at no cost. That’s good because in recent months, Messenger has given marketers... [Read more]

Kevin Harrington is a legendary marketer. After creating his first infomercial in 1985, Harrington worked with The Home Shopping Network to founded HSN Direct International Inc, which he led for several years. He made his name with the general public when he created the As Seen on TV brand in 2002. That not only made him famous; it made him rich. His... [Read more]

Marketing and sales remain one of the most challenging tasks for most businesses. You might have contacted a million prospects but how many of them really turn up for a purchase? Depending upon the product, its demand and  the value your product delivers, the response rate will vary. Entrepreneur contributor Sujan Patel has shared three techniques... [Read more]

The Entrepreneur magazine team has published a video on ‘How Hip-Hop Artist Ryan Leslie Hopes to Transform Mobile Marketing’. Carlos Gil says, “When you think about the role of digital marketers for a business, they’re not only a promoter, but they too are an artist of sorts whose sole objective is to drive awareness and purchase... [Read more]

Customer care remains at the core of any business. It helps you keep customers happy and keep coming. You can achieve greater branding benefits with great customer care. In the improved artificial intelligence (AI) prevalence, you can automate the customer care efforts. ReadWrite contributor Fang Cheng has shared five benefits businesses can achieve... [Read more]

After Bitcoin, Ethereum is growing rapidly as another cryptocurrency. HubSpot defines Ethereum as “a blockchain-based software platform that hosts a decentralized app store and payment system on its network”. This platform allows its users to conduct safe and reliable transactions – free from censorship. HubSpot’s Clifford... [Read more]

Mike Austin, an Econsultancy columnist has shared three techniques to help marketers grow their email lists for improving their sales during the Christmas season. Austin says, “From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently... [Read more]

Econsultancy columnist Rebecca Sentance has shared a case study featuring Nick Mottershead, Data Scientist at Lynchpin Analytics. The study explains how marketers can improve the conversion through the personalization techniques. Sentance says, “Nick Mottershead, Data Scientist at Lynchpin Analytics, began his presentation at Festival of Marketing... [Read more]