With increasing number of mobile devices and so the user base, mobile becomes a lucrative and handy tool for the marketers to reach out new customers. Entrepreneur contributor Toby Nwazor has shared five mobile marketing practices that can help marketers grow improve marketing efforts. Nwazor says, “Here are five mobile marketing practices companies must adopt in the age of “the mobile moment.” 1. Location-based marketing The era of location-based marketing is here. Businesses send customers notifications when they pass a store and promotions when they are near strategic locations... [...]

According to research firm BIA/Kelsey U.S. mobile-ad spend will exceed $40 billion in 2017 and by 2020 it will reach $65 billion. Seeing these statistics it becomes more crucial and important for the marketers to optimize the mobile SEO and enhance their mobile marketing. Entrepreneur columnist John Boitnott has shared eight SEO tips for the mobile web. Boitnott says, “Mobile SEO, much like traditional SEO, is about creating and tagging content in a way that makes it stand out online. Use this list of DIY mobile SEO tips to protect your brand from search engine penalties and maintain online... [...]

Mobile marketing is seen as a fruitful way to reach out millions of consumers worldwide. It has helped barnds land their message direct to the target audiences. Marketers are in constant action to improve their mobile marketing to achieve better result. Forrester’s Thomas Husson advises marketers to constantly optimization mobile for unlocking mobile’s full potential. He also states that the use of mobile can transform the brand experience. Husson says, “Too few marketers think of mobile as an opportunity to transform the brand experience. To truly differentiate themselves, marketers... [...]

Jacob Baadsgaard says, “Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder that Google has put a big emphasis on mobile-friendliness in its ranking algorithms. Taken together, that means that Google is putting a high priority on mobile local search — and so should you. The fact of the matter is,... [...]

And savvy marketers want to sell to these people, people who are dedicated to their phones, not a computer. Sell what? Well, there are thousands of products and services you might sell. One source of products that sell well is Clickbank. It has downloadable books and videos on just about any topic you can imagine, from Acne to Zoology. And they all have good commissions for the affiliates who sell them, about 50% typically; sometimes even higher. To help you build a business selling Clickbank products to mobile phone users, an Apex Elite Clickbank affiliate, Zhu Shan Shan, has just revealed his... [...]

Jonathan Frascella says, “Save yourself from Mobilegeddon and ensure your website passes the Google mobile-friendly test with these quick fixes. Introduction April 2015 saw the internet go into a virtual frenzy as website owners, developers and SEOs scrambled to make their websites mobile-friendly before Google launched their new ranking algorithm, melodramatically nicknamed mobilegeddon or mobilepocalypse. At the time of writing it’s safe to say that mobilegeddon’s impact has been pretty lacklustre and all but limited to the addition of a new label next to mobile search results”. Quick... [...]

This is a reminder for AWeber’s twitter chat event on March 19. AWeber is hosting a Twitter chat on Wednesday, March 19, from 2-3 pm ET.  The topic of the event is “Growing Your Business With Mobile Marketing'”. AWeber team says, “Here’s a preview of the questions we’ll be discussing: How do you define mobile marketing? What is the greatest benefit of mobile marketing? If a business is just getting started with mobile marketing, where should they focus their efforts? What’s the biggest challenge businesses face when getting started with mobile marketing? What are... [...]

AWeber is hosting a Twitter chat on Wednesday, March 19, from 2-3 pm ET.  The topic of the event is “Growing Your Business With Mobile Marketing'”. AWeber team says, “Here’s a preview of the questions we’ll be discussing: How do you define mobile marketing? What is the greatest benefit of mobile marketing? If a business is just getting started with mobile marketing, where should they focus their efforts? What’s the biggest challenge businesses face when getting started with mobile marketing? What are some mobile marketing trends you expect to see in 2014? What are some... [...]

The latest ‘Econsultancy’ blog post is titled “Mobile marketing lessons from the Nest Labs success story”. David Skerrett says, “Nest Labs meteoric rise to $3.2bn acquisition by Google in three years has been powered by three principles you can apply to your mobile marketing. Nest Labs is a Silicon Valley based disruptor dedicated to ‘transforming people’s lives’ with connected devices for the home that are both rational and emotional. Founded by Tony Faddell, ex-Apple iPod lead inventor, Nest has been acquired by Google for $3.2bn. It has launched two... [...]