‘Local search: It’s all about mobile’ – Search Engine Land
Jacob Baadsgaard says, “Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic.
For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder that Google has put a big emphasis on mobile-friendliness in its ranking algorithms.
Taken together, that means that Google is putting a high priority on mobile local search — and so should you.
The fact of the matter is, more and more local searches are taking place on mobile. More importantly, many of those local searches come with a high purchase intent, making local mobile searches an incredibly important opportunity for your business.
Since the customers you care about are on mobile, mobile is where you need to focus the majority of your local search optimization efforts”.
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