The Social Media Examiner has published a new video ‘Earning Trust: A Method for More Sales’ explaining how to earn customer trust. The SME team says, “Wish more people trusted your business? Looking for a content marketing model that helps establish trust? Discover how to combine three kinds of content to earn and sustain a trusted relationship with today’s marketplace.” Social Media Examiner  [...]

Effective communication is one of the most essential skills for sales and marketing personnel. Also, there are several other skills that you need to acquire and master. HubSpot contributor Rebecca Riserbato has published an article featuring 30 sales skills to master for a successful career. She says, “As your sales process evolves, it’s important to keep your skills relevant and up to date. Plus, it can increase your sales. 1. Effective Communication The ability to clearly and effectively communicate across mediums is a non-negotiable for salespeople. Between drafting enticing... [...]

Sales remain at the heart of any business. Constant growth in sales can keep your business thriving. HubSpot contributor Jay Fuchs has published an article featuring 2022 sales benchmark data, how figures could change, and five ways you can prepare. He says, “Here, we’ll take a look at the hard data around some key metrics, explore how those figures could change in a potential recession, and review some strategies you can leverage to protect your numbers during economic turmoil. Sales Win Rate Sales win rate — the percentage of final stage prospects that closed and became customers... [...]

With rising competition, it becomes quite difficult to persuade people to purchase. But with the right tactics, you can continue to deal with those challenges. HubSpot contributor Jay Fuchs has published an article featuring nine sales challenges for 2023 and how you can overcome them. He says, “In the interest of helping you identify and overcome those issues, we reached out to sales experts and conducted some research. Here are nine of the main concerns salespeople will face in 2023 — as well as perspective on how to address them. 1. Trying to Build Trust Virtually According to Hubspot... [...]

HubSpot has published ‘The Ultimate Guide to Sales Compensation’ explaining how to structure your sales compensation plan. Kristen Baker says, “The purpose of a sales compensation plan is to encourage positive behaviors across your team, set expectations and standards for compensation for all salespeople, and drive results to achieve overall team and organizational goals. Creating a sales compensation plan has additional benefits. Sales compensation plans create structure within the team. Sales teams are known for their high turnover. The stresses of selling to uninterested prospects... [...]

HubSpot has published a new video ‘How to Create a Winning Sales Plan that Closes Paying Customers’ featuring useful strategies to improve sales. The HubSpot team says, “Closing deals and driving revenue is the only way to keep a business in business. That’s why having an effective sales plan is critical to every company’s success. In this video, we are going to show you how to create a sales plan by taking you step-by-step through HubSpot’s free Sales Plan Template.” HubSpot  [...]

This is a reminder for MarketingProfs’ ‘How to Create a Sales Enablement Process That Converts’ webinar. MarketingProfs is hosting a webinar ‘How to Create a Sales Enablement Process That Converts’ on Wednesday, September 28, 2022, at 12.00 pm ET. The MarketingProfs team says, “In this free webinar, demand gen expert and bestselling author Kenda Macdonald will show what you should be doing to avoid this gap in your customer’s journey. In this fast-paced session, you’ll learn: The stumbling blocks to avoid How to profile your audience and tailor... [...]

There’s often a gap that happens from Marketing qualifying a lead to Sales getting a purchase. But what’s supposed to happen inside that gap? And who’s responsible for it? MarketingProfs is hosting a webinar ‘How to Create a Sales Enablement Process That Converts’ on Wednesday, September 28, 2022, at 12.00 pm ET. The MarketingProfs  team says, “In this free webinar, demand gen expert and bestselling author Kenda Macdonald will show what you should be doing to avoid this gap in your customer’s journey. In this fast-paced session, you’ll learn: The... [...]

HubSpot contributor Aja Frost has published an article featuring 85 key sales statistics to sell smarter in 2022. She says, ” The best sales efforts tend to be informed by trends within the broader sales landscape. That’s why staying on top of key sales statistics is so crucial for salespeople looking to prospect effectively, research incisively, conduct well-received outreach, and remain as productive as possible. To help sales professionals get there, we’ve compiled a list of facts and figures currently shaping the practice in 2022 — including information pulled from HubSpot’s... [...]

A sales letter has to be sharp and persuasive. It should be able to help you grow your business. Copyblogger founder Brian Clark has published an article ‘The Greatest Sales Letter of All Time’. He says, “The following is an excerpt from the classic direct-mail piece that generated an estimated $2 billion in revenue for The Wall Street Journal. I’ve seen adaptations and straight rip-offs dozens of times. Here’s how it starts: Dear Reader: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike,... [...]