Sales analytics is used in identifying, modeling, understanding and predicting sales trends and outcomes while aiding sales management in understanding where salespeople can improve.

HubSpot has published ‘Sales Analytics: A Simple Guide‘ featuring useful sales analytics statistics.

Jay Fuchs says, “Sales analytics is used in identifying, modeling, understanding and predicting sales trends and outcomes while aiding sales management in understanding where salespeople can improve.

1. Select who or what you want to analyze.

This one is pretty straightforward, but it’s still worth mentioning. You can’t run a sales data analysis if you don’t know what kind of sales data you’re interested in analyzing.

You’re going to want to understand your endgame from a high-level perspective. A sales data analysis can be very telling about product, department, team, campaign, or rep performance. Know who or what you’re trying to understand first, and go from there.”

Sales Analytics: A Simple Guide

HubSpot


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