Martin Beck says, “Social media management software company Sprinklr has raised $46 million in venture capital funding at a valuation $1 billion, the company said today. Sprinklr will use the capital to continue expanding into “adjacent product markets and geographies” according to a Sprinklr release. The 5-year-old company, which has now raised a total of $123.5 million, has acquired four companies — Branderati, Dachis Group, TBG and Pluck — in the last year. Sprinklr also announced the launch of “Experience Cloud,” a new product that adds website and commerce management ability... [...]
Archive for the 'Twitter Advertising TIps' Category
Danny Sullivan says, “Take a look at your “Following” list on Twitter. You might find some brands or people showing up there, even if you don’t follow them. If so, that seems due to either a new change or a newly noticed change in how Twitter is doing placement for promoted accounts. Credit to William Shatner who spotted this first — or if not first — has been the most vocal about it. He noted that MasterCard was showing up on the list of accounts he was following, even though he wasn’t actually following them”. Twitter Ads Make It Seem Like People Follow Brands, Even If... [...]
Allison Howen says, “After a successful beta run, Twitter is officially rolling out its mobile app promotion ads globally. The new ad units help advertisers drive app installs and increase app engagement. Through the app promotion ads, advertisers can leverage Twitter’s targeting capabilities, including interest, keyword, TV targeting and tailored audiences, to reach the right consumers. Plus, advertisers also have the ability to target based on factors like gender, geography, language and mobile platform. Once targeting is set, advertisers can customize their ad by using Promoted... [...]
The latest MOZ blog post is titled “How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free!”. Dana Tan says, “Working as an in-house SEO strategist for a small business forces me to get “scrappy” every day with tools and techniques. I’m constantly on the lookout for an opportunity that can help my company market to broader audiences for less money. Here’s how to set up your Twitter Cards for free!”. How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free! MOZ Blog [...]
The latest article on ‘Marketing Land’ is titled “Twitter Advertisers Can Now Target Promoted Tweets & Accounts In 20 Different Languages”. Ginny Marvin says, “Starting today, Twitter advertisers can target promoted tweets and promoted accounts in 20 different languages and access language-specific analytics. Twitter’s language targeting is available globally through the Ads API and can be used in conjunction with targeting options already available on the platform such as geographic, keyword, interest, gender and tailored audiences. As an example, Twitter... [...]
The latest article on HubSpot blog is titled “The Best and Worst Times to Post, Pin & Tweet [Infographic]”. Corey Eridon says, “Alright, so here’s my theory. People log on to Facebook right away when they wake up, so we should skew our Facebook publishing to early morning. But wait … I think they also use it to mess around during the workday when they get bored — like around that 2:00 lull. Or is that when they’d go to Twitter? Actually, I’ve heard that Pinterest is really popular in the afternoon, too. Okay, I’m officially confused.... [...]
The latest article on ‘Marketing Land’ is titled “Twitter Gives Advertisers Another Option, Website Cards, To Drive Click-Throughs”. Martin Beck says, “Add another ad unit to Twitter’s deck: the Website Card. The new offering, which will be made available to all advertisers on mobile and desktop today, enables marketers to display rich content from a website on Twitter. The idea is similar to Lead Generation Cards rolled out last summer, but these cards are meant to drive traffic to a specific page on a website. Twitter’s blog post about the launch explains: Today,... [...]
The latest article on HubSpot blog is titled “50 Tweetable Twitter Tips You Wish You Knew Years Ago”. Diana Urban says, “Want to get more followers and increase engagement on Twitter? Or … just want to make sure people don’t think you’re a space case on Twitter? Either way, here’s a massive list of 50 Twitter tips that will make you a more effective Twitter user, and that you wish you knew years ago. Plus, you can look like a Twitter pro, too! Each tip has a [click to tweet] link so you can quickly tweet out that tip. Better yet, schedule one a day... [...]
The latest article on HubSpot blog is titled “A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns”. Sarah Golliger says, “Twitter is a great marketing channel for driving traffic and generating leads. In fact, 42% of Twitter users follow brands or companies, which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy. If you do already have a Twitter account set up for your business, you might consider supplementing your organic efforts with some of the paid promotional opportunities... [...]
The latest post on ‘Mashable’ is titled “Brace Yourselves: 15 New Types of Twitter Ads May Be Coming”. Kurt Wagner says, “Twitter is stepping up its advertising game in a big way, according to reports. New app install ads, among other ad formats, are coming to the service in the next few months, according to multiple reports that surfaced this week. In total, Twitter is planning to add 15 new types of ads, and CEO Dick Costolo showed them off to a group of ad execs at company headquarters last week, according to The Wall Street Journal The most well-known of these new formats... [...]