Allison Howen says, “After a successful beta run, Twitter is officially rolling out its mobile app promotion ads globally.

The new ad units help advertisers drive app installs and increase app engagement. Through the app promotion ads, advertisers can leverage Twitter’s targeting capabilities, including interest, keyword, TV targeting and tailored audiences, to reach the right consumers. Plus, advertisers also have the ability to target based on factors like gender, geography, language and mobile platform.

Once targeting is set, advertisers can customize their ad by using Promoted Tweets and App Cards. It is important to note that for iOS, App Cards include install notifications, which is a prompt that occurs on Twitter once the app is fully downloaded”.

Twitter Rolls Out Mobile App Promotion Ads

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