Dominic Powell says, “For businesses wanting to know how to best market themselves on LinkedIn, now you can get advice straight from the horse’s mouth. LinkedIn has released an ebook about marketing on the platform, called “The Secret Sauce”, and LinkedIn expert John Nemo has sat down and dissected the ebook to uncover some helpful tips. “Long story short: LinkedIn wants you doing more business on the platform,” Nemo writes on his LinkedIn Riches blog. Content is (still) king Nemo says LinkedIn’s ebook highlights the growing prominence of content from businesses on LinkedIn,... [...]

Emma Brudner says, “If you’ve applied for a job within the last several years, you’ve probably used LinkedIn somewhere along the way. Whether you’re updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search. And while LinkedIn might not be your first thought when it comes to content sharing, there are 467 million users on the network — and that number grows every year. For marketers, this means a huge opportunity to reach an engaged community through sponsored content, messages, and campaigns.... [...]

Sujan Patel says, “With more than 347 million users — a population that’s growing “at a rate of more than two new members per second” — LinkedIn is easily recognized as the web’s largest professional network. However, what many marketers fail to see is its advertising potential. While Facebook and Instagram ads get plenty of press, consider that: – LinkedIn is the number one social network for driving traffic to corporate websites, according to Investis IQ. – 65 percent of companies surveyed said they had acquired a B2B customer through the platform... [...]

David William says, “LinkedIn (NYSE:LNKD) last week unveiled its largest desktop redesign since the professional social network’s inception in 2002. LinkedIn Desktop Redesign The new desktop design was reportedly built from the ground up with the social network’s new mobile app in mind. The streamlined look is supposed to provide a LinkedIn experience that’s more intuitive, faster and creates more value for users. “Our goal is to ensure you can seamlessly access the most relevant professional conversations, content and opportunities whether you’re on our mobile app or on our desktop... [...]

Susan Gilbert says, “In order to drive more exposure for your personal brand it’s important to be actively communicating with your connections in order to build a stronger network. With the right strategies in place, your business can attract influencers and potential customers with groups. LinkedIn is a still a top networking resource for business, and just experienced a major overall of its platform. People in your niche are turning to this social network for information and research. There are several things your brand can start today in order to attract the right connections. Get... [...]

Richard Lorenzen says, “We all know that LinkedIn is the best platform for anyone looking to establish a professional presence and connect with colleagues or potential employers. Whether you’re trying to promote your company or get head-hunted for a job, you need to make your profile stand out from the crowd. These are the best five ways to increase your visibility on LinkedIn. 1. Endorse friends for skills they have. Endorsing someone accomplishes two things. To start, you’re doing a good deed, and the other person receives a notification from you to reciprocate. The more endorsements... [...]

Amanda Sibley says, “LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should — it’s also a highly useful marketing platform. It might seem a little bit intimidating. You have enough on your plate — do you really need to be figuring out yet another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize. That’s because LinkedIn has a powerful ads platform. If you’re already using pay-per-click (PPC) techniques... [...]

Emma Koehn says, “There are several heavy tomes devoted to the art of mastering LinkedIn, but the platform’s latest facelift could make it easier to show off your expertise to others. LinkedIn is both a networking site and a skills and advice sharing platform, and entrepreneurs and business owners have spent a significant amount of time trying to crack the code for great professional posts that others will actually read there. A new desktop version of the platform, released globally over the coming weeks, aims to streamline the offer and make it easier for audiences to stumble across this... [...]

Pete Prestipino says, “DataSift has announced a partnership with LinkedIn that will provide marketers with insights into the activities and interests of the professional network’s nearly 470 million users. LinkedIn Engagement Insights, powered by DataSift’s PYLON technology, is an analytics offering that offers marketers an in-depth understanding of key audiences, their interests and engagement with content, and how they interact with brands on LinkedIn. With these insights, marketers can inform and optimize advertising planning and measurement, brand building activities, and... [...]

Tamar Weinberg says, “LinkedIn is about to look different. Starting today, LinkedIn’s interface on desktop browsers will sport a brand-new user interface overhaul. The company acknowledged in a blog post that it is the “the largest desktop redesign since LinkedIn’s inception”– and about time. It’s been long enough. Rebuilt from the ground up, the redesign enhances the interface and draws inspiration from other popular networks. A streamlined navigation includes seven core areas: home (your feed), messaging, jobs, notifications, me, my network and search. Other LinkedIn features... [...]