LinkedIn has published an ebook ‘Proven Strategies From the World’s Top Sales Professionals’. This ebook shares information on how the people involved in sales, marketing, and operations use LinkedIn. The LinkedIn team says, “What are the best sales organizations doing differently? We asked dozens of innovative sales, marketing, and operations leaders to share how they embraced LinkedIn as a sales tool, changed their sales culture, and achieved results. Their answers are captured in our eBook “Proven Strategies From the World’s Top Sales Professionals” where you... [...]

LinkedIn is a great tool for brands for targeting right people and companies, understand their needs and engage with a personalized outreach. According to Fortune, LinkedIn now has 500 million users of its business-focused social network. To help brands and marketers empower their sales with LinkedIn, Small Business Trends columnist Pratik Dholakiya suggests four ways. On connecting with niche groups on LinkedIn, Dholakiya says, “Narrowing your focus into a more concentrated market leads to higher engagement and better conversion rates – even when it comes to LinkedIn. Joining up with... [...]

LinkedIn is a great marketing tool utilized by several marketers and brands. A strong LinkedIn sales massage can help you convince the business relationship with people and grow your business. HubSpot columnist Emma Brudner has shared an article on how to create a great LinkedIn message. She has listed the nine components which can make your message more effective. Brudner says, “If you’re using LinkedIn for sales correctly, you won’t insert an ask into your initial invitation to connect. It’s only after the prospect accepts your personalized connection request and you’ve... [...]

The concept of social selling has evolved with the evolution of social networks.  It is a process of developing relationships as part of the sales process. Social selling takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest. To boost your social selling, LinkedIn is one of the most important networks as it has around 500 million users and 106 million monthly active user base. HubSpot has published a short guide to social selling on LinkedIn featuring tips to use this network for social sellng. Sharing some useful LinkedIn profile tips for salespeople, HubSpot columnist... [...]

LinkedIn has introduced a new feature on its site called native video. This will allow the professionals to post their videos on the network. The LinkedIn team says, “In the LinkedIn mobile app, look for the share box at the top of the feed (iOS) or the post button (Android) and tap on the video icon. You can record a video in the app, or upload something you recorded earlier. See who’s viewing your videos After you post a video, you can see key audience insights such as the top companies, titles and locations of your viewers, as well as how many views, likes, and comments your videos are... [...]

Building a audience is a prerequisite for success in marketing. LinkedIn is one of the social media tools that helps marketers get audience to their web products. It is one of the important platforms to use for your marketing as the site has more than 450 business professionals as its users. To help marketers succeed with LinkedIn, HubSpot’s Amanda Zantal-Wiener has published 29 LinkedIn tips. Amanda says, “In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall.... [...]

Entrepreneur co-founder Honey Singh has published a guide to effective content marketing on LinkedIn. This short guide details step-by-step detailing to using LinkedIn for content marketing. On Content Marketing Planning Framework for LinkedIn Singh says, “While content marketing primarily rides on the pillars of producing content that might resonate with the audience beyond your target audience, content marketing on LinkedIn works heavily on making content that helps you attract relevant industry stakeholders. LinkedIn has emerged as the strongest and most desirable platform that brings... [...]

LinkedIn Sponsored InMail service provides marketers an opportunity to send targeted messages directly to the people who matter most to your business. Marketing Land columnist Garrett Mehrguth has shared four ways that can help you benefit your B2B organization and drive more leads with LinkedIn Sponsored InMail. Focusing on ‘Targeting for Sponsored InMail’, Mehrguth says, “LinkedIn offers a wide variety of targeting for Sponsored InMail: audience targeting based on pages visited, list-based targeting directly from your CRM (customer relationship management platform) or demographic-based... [...]

LinkedIn is one of the choices of most marketers when it comes to social media marketing. The company empowers online marketing through its sponsored content, sponsored InMail, dynamic ads, display ads and text ads advertising services. If you know how to utilize the right channel for better marketing success you can win the LinkedIn game. Entrepreneur Network partner Mark Fidelman has interviewed Brynne Tillman of Peoplelinx to share tips, tricks and trade secrets of LinkedIn marketing. The video answers the following questions: How are you creating new connections? Are you reaching out to... [...]

Social media including Facebook, Twitter, LinkedIn and other services play a major role in helping marketers to reach out wider audinces. With these networks, the era of social selling has started where social networks to find, connect with, understand and nurture sales prospects. According to Kimberly De Silva, among other social platforms, LinkedIn remains one of the most powerful platforms to use for business. Further Silva has shared five ways to use LinkedIn for sales prospecting. Silva says, “Building and maintaining relationships is easier within the network that you and your customer... [...]