Emma Koehn says, “There are several heavy tomes devoted to the art of mastering LinkedIn, but the platform’s latest facelift could make it easier to show off your expertise to others.

LinkedIn is both a networking site and a skills and advice sharing platform, and entrepreneurs and business owners have spent a significant amount of time trying to crack the code for great professional posts that others will actually read there. A new desktop version of the platform, released globally over the coming weeks, aims to streamline the offer and make it easier for audiences to stumble across this kind of content.

In a cheerful video promoting the changes, users get a look at a cleaner design that draws attention towards blog content, while also allowing them to message their contacts easily.

The message functionality looks similar to Facebook Messenger, allowing real time chat between colleagues and professional acquaintances”.

Why LinkedIn’s new look could be a huge opportunity for your business

Smart Company

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