Tim Peterson says, “Marketers will be able to target LinkedIn users based on their web browsing and email addresses sooner than expected. LinkedIn is officially rolling out its Matched Audiences program, starting today, so that by the end of this week all advertisers, including those using LinkedIn’s self-serve ad-buying platform, will have access to the new ad-targeting options. Last month I reported that LinkedIn had slated the rollout for November 2017, based on a leaked presentation published to LinkedIn’s ad sales site. That presentation was a draft document, so it had the wrong... [...]

Yesterday, we told you about the launch of LinkedLoot by Greig Wells. You may not have seen it; we got word about this launch about noon, so it was on IMNewsWatch.com, but didn’t make it into the newsletter. For your convenience, it appears below. The launch is ending at midnight, tonight. If you haven’t checked out LinkedLoot yet, put things aside right now and give it a look. Wells is one of the genuine experts in LinkedIn. He is sharing his best strategy for building a recurring income from LinkedIn, and it’s something anyone can do. And he has priced it quite reasonably. While... [...]

Are you familiar with the name Greig Wells? Wells is a best selling author on how to use LinkedIn to dominate your niche. He has trained over 110,000 students worldwide, and has presented for Tony Robbins Business Mastery at conferences costing $5,000 to attend. He is a nationally recognized LinkedIn expert who has been mining gold from what has been called “the executive’s Facebook.” Now, Wells has packaged his method into a new course called LinkedLoot. In LinkedLoot, you will discover how to create something that everyone on LinkedIn needs and is willing to pay for, and, on... [...]

Sophia Bernazzani says, “If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site. After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website to more closely mirror its mobile apps. LinkedIn is the world’s largest professional networking platform, with more than 467 million members worldwide. However, LinkedIn members aren’t actually spending much time on the site. In fact, only 23% of... [...]

Tamar Weinberg says, “LinkedIn has just come out with a new product that it hopes will bring leads to advertisers. Called LinkedIn Lead Gen Forms, the objective of the product is to give marketers the ability to collect quality leads across all devices, be it a mobile phone or a desktop. With these forms, LinkedIn promises “high-quality leads from your Sponsored Content campaigns by removing the main barrier to mobile conversion: making someone complete a clunky contact form on a smartphone.” With over 500 million users of the professional network, LinkedIn hopes that this can give business... [...]

Barry Levine says, “Microsoft-owned LinkedIn is out today with its second major update to its Sales Navigator tool, which helps salespeople mine the data-rich professional social network. There’s now a new Enterprise Edition, complementing the existing Professional Edition for individuals and Team Edition for groups of salespeople. Enterprise increases InMails and introduces Single Sign-On. InMails are in-network messages, which are unlimited as long as the recipients respond. The Enterprise version increases the monthly allotment of InMails that do not get responses from 30 to 50. A new... [...]

Tim Peterson says, “LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later this year LinkedIn will once again let businesses target the people who visit their websites with ads on the Microsoft-owned, business-centric social network. On top of re-adding website retargeting — which is already offered by Facebook, Google, Twitter and Pinterest — LinkedIn will also enable business to target ads based on people’s email addresses, as its aforementioned rivals already do. LinkedIn’s plans are detailed in... [...]

Susan Moeller says, “If you want to get your content noticed, you need to pay more attention to one social network, and I’m not talking about Facebook. LinkedIn has seen explosive growth in the number of articles published on the platform. It also plays an increasingly significant role in content distribution for articles published on other domains. For some topics, LinkedIn is the most important network for social shares. The number of LinkedIn users also is growing, reaching over 430 million in 2016, as Business Insider reports”. LinkedIn Publishing Trends Every Marketer Must Know Content... [...]

Kristina Jaramillo says, “Many social media and social selling experts say volume is the key to success on social media platforms, including LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield compares that scattershot, shotgun method to a realtor’s flyer-marketing efforts. He talks about how once a week his mailbox contains at least one real estate flyer that mentions a recently sold house in his area and asks whether he has considered selling his home. Now, Jonathan is renting, so I’m sure his landlord would have something to say about... [...]

Michael Pici says, “When LinkedIn was still new, some salespeople might have been seen decent results even with boilerplate, generic LinkedIn messages. In 2017, however, sending a spammy sales InMail definitely won’t win you responses — let alone new business. To prospect effectively on LinkedIn, you need to craft engaging, creative messages that’ll make you stand out and grab your prospect’s attention. Try these six innovative strategies to write response-worthy InMails. 1) Mention a Detail from Your Prospect’s Recommendations Reading the “Recommendations” section... [...]