Martin Beck says, “After teasing the concept to creatives as Cannes Lions in June, Facebook today started testing a new immersive mobile advertising format. The ads look like normal sponsored posts in the News Feed, but when tapped, they open full screen and allow the viewer to flip and scroll through text, photos, videos and other content. It’s like an alternate version of a brand’s website but will load more quickly and be more interactive because the content is native to Facebook. The idea is very similar to the Instant Article format Facebook offering to publishers, except instead... [...]

Brian Sutter says, “Facebook is the big kahuna of social media. It’s also one of the must-do marketing strategies for local businesses, considering 73 percent of consumers believe Facebook is the most important social media platform for local businesses. Businesses have gotten the message. According to a recent survey of 1,000 small business owners, 61 percent of small businesses use Facebook for marketing. However, having a presence on Facebook and getting results from it are two different things. As you know, the recent algorithm changes on this platform have made things much harder... [...]

Rainmaker team says, “In this new series on The Mainframe, hosts Tony Clark and Chris Garrett discuss the importance of the right metrics in growing your business, and why you should not be paralyzed by math. In this episode of The Mainframe, Chris Garrett and Tony Clark discuss: How you can determine the correct metrics for your business Where to start, and what you need to focus on Why the big Silicon Valley tech companies are not the right businesses to model“. The Zen of Measurement, Optimization, and Focus ‘Copyblogger’ Blog  [...]

Rainmaker team says, “Jon Loomer has been using Facebook for business since 2007. And despite the ever-changing landscape, Jon has continued to thrive by marketing on the platform. Jon is now a leading Facebook marketing expert, and in this episode of Technology Translated, it’ll be clear why. When host Scott Ellis asked Jon to come on his show, he had no idea what a treat his listeners were in for. By the middle of this episode, listeners will recognize the gold mine of information Jon is sharing, including how he executed one campaign that converted Facebook fans to email subscribers... [...]

Brian Stutter says, “Facebook is the big kahuna of social media. It’s also one of the must-do marketing strategies for local businesses, considering 73 percent of consumers believe Facebook is the most important social media platform for local businesses. Businesses have gotten the message. According to a recent survey of 1,000 small business owners, 61 percent of small businesses use Facebook for marketing“. 7 Cool Facebook Tricks You’ve Never Heard Of Business.com  [...]

Carly Stec says, “When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we’re being honest, it can get a little confusing. With more than 1.4 billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. Trouble is, with both an investment of time and money on the line, there’s not much room for oversight. To help, we’ve put together a checklist... [...]

Lindsay Kolowich says, “Facebook is always experimenting with new advertising platforms to engage its user base. And it’s no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices. Optimizing for mobile is only one way Facebook is adapting their advertising platform to help businesses target today’s consumer.They’ve also been updating their News Feed algorithm pretty regularly — the latest big change took place in July. Marketers... [...]

Andrew Waber says, “E-commerce sales in the US shot up 14.1 percent to $83.9 billion in the second quarter compared to Q2 2014 when adjusted for seasonality, the Census Bureau of the Department of Commerce reported Monday. That compares to an overall increase in US retail sales of just 1.0 percent year-over-year. In all, 7.2 percent of the estimated $1,1771.5 billion in US retail sales transactions occurred online in the second quarter, up from 7.0 percent in the first quarter of 2015 and 6.3 percent a year ago“. Global Guide: Facebook Advertising In Europe And The Americas Marketing... [...]

Martin Beck says, “Facebook has landed the latest punch in the heavyweight battle with Google for referral traffic supremacy. According to new data from Parse.ly — a content analytics platform serving some of the biggest publishers on the internet — the social network passed Google as the leading source of referral traffic in June and in July extended its lead to three percentage points, 38.2 percent to 35.2 percent. It’s the second time in less than a year that Facebook has moved ahead of Google in Parse.ly’s rankings; it also inched ahead last fall“. For Major Publishers,... [...]

Many people are not maximizing their return on their investment in ads on Facebook. Facebook will do about 95% of the work for you (if you handle it right), and they don’t charge you for it. There’s a new advertising platform that takes advantage of this Facebook facility to place ads on your fan page, in a (Faceebook-approved) way that avoids the Facebook fees. So now you can get more fans, more opt-ins, and more buyers while paying a lot less. The new platform is Qilio 2.0. The creators, Jay Venka and Vas Blagodarskiy, and their private clients have been using the 1.0 version since... [...]