Ginny Soskey says, “So you’ve decided to set up a Facebook Page for your company — or maybe you just want to make the most of your existing one. Well, considering Facebook is home to more than 1.4 billion monthly active users, you’re making a smart move.But if you think you can just slap together a Facebook Page and expect the leads and customers to roll right in, you’ve got another thing coming. The chances of actually generating leads and customers from Facebook are pretty slim if you’re not creating a Facebook Page with the potential to get noticed,... [...]

Lucas Matney says, “The newsfeed has dominated how users have absorbed information from businesses on Facebook for the past decade. Now, it seems the company is ready to revitalize Facebook Pages and transform them into commerce destinations where users can not only quickly grab business info, but as of today, also buy stuff.Today, Facebook made a pretty clear statement that Pages is shifting to become a major priority for them in terms of user traffic. BuzzFeed reported that the company had recently started testing shops with ‘buy buttons’ inside of Facebook Pages.It’s... [...]

Olivia Dello Buono says, “Are you thinking about using Facebook ads? Or maybe you are using Facebook ads, but aren’t getting the results you want. In either case, you can get better return on your investment if you use these easy tips when running your campaigns.1. Start with Split Testing Your Facebook AdsSplit testing is basically the practice of varying one thing in a series of ads and measuring to see which change received the best results. So when you are going to split test a set of ads, you’ll test which different keywords, images, text, or types of ads performed the best for... [...]

Anton Eliasson says, “During the last year, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has quadrupled its video views over the last year.Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) — it’s also because more marketers are shifting their budgets from TV to mobile video. The allure for advertisers lies in Facebook’s hyper-surgical targeting possibilities... [...]

Ginny Soskey says, “So you’ve decided to set up a Facebook Page for your company — or maybe you just want to make the most of your existing one. Well, considering Facebook is home to more than 1.4 billion monthly active users, you’re making a smart move.But if you think you can just slap together a Facebook Page and expect the leads and customers to roll right in, you’ve got another thing coming. The chances of actually generating leads and customers from Facebook are pretty slim if you’re not creating a Facebook Page with the potential to get noticed,... [...]

Alan Coleman says, “The trick most content marketers are missingCreating great content is the first half of success in content marketing. Getting quality content read by, and amplified to, a relevant audience is the oft overlooked second half of success. Facebook can be a content marketer’s best friend for this challenge. For reach, relevance and amplification potential, Facebook is unrivaled.Reach: 1 in 6 mobile minutes on planet earth is somebody reading something on Facebook.Relevance: Facebook is a lean mean interest and demo targeting machine. There is no online or offline... [...]

Ginny Marvin says, “The once regaled Like is getting another kick in the shin. Facebook is changing up the way it calculates cost-per-click to an approach that moves past its roots as a place for brands to win popularity contests by garnering “likes” to one that puts business performance objectives first.For advertisers that want to drive app installs or traffic to their websites, the cost-per-click (CPC) will no longer take into account engagement actions such as comments, likes and shares. The calculation will focus solely on so-called “link clicks”.What counts as a link click?These... [...]

Facebook Campaigner is a simple-to-use application helping you promote your offers in the groups, pages, events, and profiles on Facebook and to do it with just one click.As you know, online or offline business needs new leads to survive. And not just any leads, a business needs quality leads and quality traffic. With Facebook Campaigner you can find more leads and drive more traffic to your website.The key is auto-posting in selected groups, pages, events, and profiles by Facebook Campaigner.Create as many campaigns as you like with Facebook Campaigner. For each, you can:• Monitor the status... [...]

Patrick Kulp says, “Video ads on Facebook are right around the corner.Facebook will be giving video publishers an extra push to publish video directly onto its platform as it shores up its massive video platform, it announced on Wednesday.SEE ALSO: Think Facebook is a media powerhouse? Just wait til its video player takes overThe social network is starting to run ads between videos for a small group of publishers including Fox Sports, the NBA and Funny or Die. Those companies will receive 55% share of ad revenues that run against their videos — the same split offered by YouTube.Facebook... [...]

Baer says, “Facebook doesn’t just want to help you promote your website. Maybe they want to replace your website?Facebook announced that they are making yet another change to the news feed algorithm. This time they have determined that if you spend a disproportionate amount of time on a particular Facebook post, even if you do not engage with that post, even if you do not like it, if you do not comment on it, if you do not share it, if you just spend time on it, so you stop scrolling and you watch, read, etc., if you’re reading the comments, etc., then they will give it extra love, and... [...]