David Rodnitzky says, “Traditional media-buying negotiations are pretty straightforward: The publisher has some inventory it wants to sell, and the advertiser that is willing to pay the most for that inventory wins! It’s that “supply and demand” concept that you learn in Econ 101. That model, however, is under threat, and it’s being challenged by internet marketing behemoths like Google and Facebook. The future of media buying — if these companies get to decide — will be driven by a combination of price and engagement. In other words, advertisers will be awarded inventory based... [...]

Martin Beck says, “Facebook is adding more signals to its ranking of video in the News Feed, adjusting the mix to make sure people see more of the videos they like on the social network. To do that, the company will expand on the traditional like, comment and share metrics and start also taking into account whether people are activating audio, making video full screen and other actions that indicate interest. Facebook has been surveying users about News Feed preferences and has learned that people don’t always like, comment on or share posts despite finding them meaningful. Such research... [...]

Martin Beck says, “Facebook is working on the next generation of mobile ads. The company is showing mockups of an immersive ad product to marketing industry executives this week at the Cannes Lions advertising festival in the south of France. It’s a work in progress; Facebook chief product officer Chris Cox emphasized during a presentation on the Cannes stage on Tuesday that he was showing off what mobile ads might look like on Facebook down the road. By bringing the mockups to Cannes, Facebook is able to get feedback from industry reps, many of the people who the company hopes wil be... [...]

Lindsay Kolowich says, “Congratulations! You’ve joined tens of millions of other businesses around the world by creating a Facebook Page for your business. (And if you haven’t yet, click here for a SlideShare tutorial.) At this point, perhaps you’ve familiarized yourself with the layout of a Facebook business Page.Maybe you’ve populated it with some general contact information, a link to your website, and a profile and cover photo. You might’ve even published your very first Facebook post. But, as you’ll soon discover, merely setting up your Page is... [...]

Patrick Kulp says, “By most measures, Facebook is winning at serving you lots of colorful, blaring ads every time you check your newsfeed on your smartphone. The social network now pulls in nearly three quarters of its revenue from smartphone and tablet ads, and nearly half a billion of its users log in exclusively from phones and tablets. So it’s no surprise that the company is placing big bets on doing even more mobile ads. On Tuesday, Facebook product head Chris Cox unveiled a new vision for a visually engaging, interactive mobile ad format at the annual week-long Cannes advertising... [...]

“Knowledge is power”; it’s as true today as it was hundreds of years ago. Marketers need to know how people are using their sites. It’s how you know what’s working and what isn’t. Unfortunately, you can’t literally look over the shoulder of each visitor. But IM Tracker is the next best thing. This new WordPress plugin by Amel Boukamcha watches what your visitors do on your site and keeps statistics for you. Look at what this software can do for you: ■ There are no monthly fees to use your software. ■ Your click data is stored on your own server so... [...]

New software, called Social Autobots, by Luke Maguire automates your Facebook and Instagram marketing with only a few minutes of setup. This new software, by Luke Maguire is the only tool ever created to automate your marketing on both Facebook and Instagram, and it does it around the clock. Using Social Autobots, you can have your Facebook and Instagram accounts setup and ready to go in moments and then, here’s what can happen automatically: ■ It will post content, comment on content, follow other accounts, and send traffic wherever you choose. ■ It will automatically curate content... [...]

Drew Bernard says, “Here’s a tried and true way to dramatically increase content success on Facebook: Post engaging content! Easier said than done, of course… But the starting point is your overall approach to content. Many Facebook managers start the content creation process from their organization’s perspective, with a goal to share their story and their message. Because the organization’s message is the most important thing, it seems the logical place for beginning the creative process. However, if you approach the content creation process in exactly the opposite... [...]

Patricio Robles says, “On Friday, Facebook announced that the algorithm it uses to determine which content appears first in user News Feeds will now take into account how long users spend viewing posts. In a blog post, Facebook engineers Ansha Yu and Sami Tas explained how the new ranking factor will work: For example, you may scroll quickly through your News Feed and like a photo of your friend’s graduation, followed by sharing a funny post from your sister. You keep scrolling and happen upon a post your cousin shared detailing everything she did and saw on her recent trip. Her post... [...]

JP Mangalindan says, “Facebook revealed on Friday that it has tweaked the stream of information you get on the service once again — this time to factor in the amount of time you spend looking at a post. Previously, how high or low a post showed up in your News Feed — or if it showed up at all — depended on how much your Facebook friends liked, commented on, or shared it. But no longer. “It’s not as simple as just measuring the number of seconds you spend on each story,” wrote Facebook software engineer Ansha Yu in a company blog post Friday. “Some people may spend... [...]