HubSpot contributor Caroline Forsey has published an article covering seven effective ways to promote an event on Facebook. She says, “To demonstrate how to effectively promote an event on Facebook, let’s walk through an example. Let’s say I recently started a business — Caroline’s cupcakes — and I want to host an event to drive new traffic to my page. But, once I’ve created the event … how do I promote it? Let’s explore how to do that, next. It’s important to note — in this section, we’ll explore how to formally promote your event using... [...]

Social Media Examiner contributor Naomi Nakashima has shared a six-step process to help you optimize your Facebook business page for the latest updates. She says, “Facebook first announced this new layout during F8 in 2019, promising to de-emphasize the primary news feed and bring privacy and connections to the forefront, and started rolling it out in early summer of 2020. The business page layout shown in the images in this article is more recent (September/October 2020) and still rolling out. What do these changes mean for your Facebook business page? Here are six ways you can optimize... [...]

Search Engine Journal’s Danny Goodwin has published a new e-book titled ‘How to Advertise on Facebook: A Beginner’s Guide’ to help you improve your Facebook advertising. He says, “Advertising on Facebook is a powerful way to reach people interested in your product or service. 👍  Done right, running Facebook Ads can drive leads, conversions, and ROI. 👎  Done wrong, it can lead to poor returns, wasted ad spend, and missed sales opportunities. Want to know what makes a Facebook ad effective and how to set up your campaigns for success? Search Engine’s Journal’s... [...]

Social Media Examiner has published a new video ‘Facebook Ads: How to Reduce Wasteful Spending’ featuring Andrea Vahl. The SME team says, “Concerned you’re wasting money on certain Facebook ads? Wondering which Facebook ads to turn off? Facebook marketing expert Andrea Vahl explains how to identify Facebook ads you should stop spending money on. You’ll learn which cost per result metrics to watch, and get benchmark percentages to assess whether the cost per result for your Facebook ads is too high. Finally, you’ll discover how to view and recognize trends to further guide... [...]

Facebook advertising is one of the best ways to enhance your online reach and make more sales. By adopting the right designing and promotion strategies, you can make the most from your ads. Social Media Examiner contributor Andrea Vahl has shared four tactics to help you reduce wasteful Facebook ad spending. She says, “To learn how to reduce wasteful spending on Facebook ads, read the article below: #1: Cost Per Result When you’re looking at your Facebook ad reports, the sheer number of metrics can be overwhelming. I recommend focusing your attention on one main number, your cost per result.... [...]

Social Media Examiner has published a new podcast ‘Writing Facebook Ad Copy That Converts’ featuring Molly Pittman. Michael Strlzner says, “Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman on the Social Media Marketing Podcast. Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast. Her course is called Train My Traffic Person. Molly provides a three-part framework to follow for creating... [...]

It’s a fact: there are more people on Facebook that want and need your product than anywhere else. Facebook e-Commerce Mastery shows how to target them. You just need to find the people who want and need your product and invite them to your store. Unfortunately, on Facebook, without a roadmap, that could be like seeking a needle in a haystack. Facebook e-Commerce Mastery shows you how to build a successful e-commerce business on Facebook. You see, Facebook has built new tools to help make online shopping seamless, Facebook Shops. Setting up a Facebook Shop lets you sell directly from your... [...]

As we mentioned yesterday, Chad Nicely, Steve Rosenbaum, and Chris Jenkins are conducting a 3-day webinar series beginning February 16, called How to earn big money from small audiences, to share an effective process for using Facebook Groups for marketing. During this training series, you will discover: ► How to create your group using the Facebook user interface; they share graphics and templates for you to use. ► How to grow the membership in your group (which is also the membership in your mailing list) ► The formula Nicely and his partners use to engage their audience and monetize their... [...]

Social Media Examiner has published a new video ‘How to Script Videos for Social Media in 5 Steps’ featuring Matt Johnston. The SME team says, “Do you create videos for Facebook and Instagram? Wondering how to get more people to pay attention to your videos in the news feed? Social video expert Matt Johnston shares a five-step system for using text overlays to optimize your video for views and engagement in the Facebook or Instagram feed. You’ll discover how to use easy to read copy to enhance video and draw viewers to watch to completion. You’ll also learn where to place... [...]

The formula for big money from small audiences would be valuable information, worth a lot to any marketer. However, for a short time, it is available for about the cost of a hamburger, drink, and fries. A 3-Day Workshop with Chad Nicely is scheduled beginning on Feb 16, which will explain a marketing process, using the power of Facebook, that has the potential to create a good long-term online business for you. Especially if you are new online and can use a “paint by numbers” system to make it easier to build your online marketing business, this webinar series, How to earn big money... [...]