Facebook advertising is one of the best ways to enhance your online reach and make more sales. By adopting the right designing and promotion strategies, you can make the most from your ads.

Social Media Examiner contributor Andrea Vahl has shared four tactics to help you reduce wasteful Facebook ad spending.

She says, “To learn how to reduce wasteful spending on Facebook ads, read the article below:

#1: Cost Per Result

When you’re looking at your Facebook ad reports, the sheer number of metrics can be overwhelming. I recommend focusing your attention on one main number, your cost per result. Beyond that, there are a few key metrics you can optimize to affect that result.

Start by jumping into Ads Manager to access your ad data. Click on the Columns drop-down menu on the right and select the Performance and Clicks report to see the key data you want to watch

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Pro Tip: If needed, you can also select Customized Columns from that drop-down menu to add metrics into your report. Read this article to learn how to create custom reports in Facebook Ads Manager“.

How to Reduce Wasteful Facebook Ad Spending

Social Media Examiner

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