Andrew Freedman says, “When it comes to walling ourselves off from opposing political views using social media, we are our own worst enemies. That’s the conclusion of a new study by three researchers affiliated with Facebook, published today in the prominent journal Science. The study examined data from 10.1 million Facebook users to find out how frequently we’re exposed to stories from people with political views different than our own. There are, it turns out, concrete reasons why our newsfeeds look like they do. Stand back, Facebook conspiracy theorists: according to the study,... [...]

Patricio Robles says, “Facebook is testing a News Feed feature that could eventually help brands alleviate some of the pains of algorithm changes that have for many resulted in less visibility for their content. As reported by Internet Retailer, the social networking giant is running a small experiment on mobile that allows users to explicitly select the people and pages whose posts are displayed in their News Feeds: Those selected to participate in the test see a box with an animated dog that encourages them to pick the people and pages whose posts they’d like to see. Doing so prioritizes... [...]

Greg Finn says, “Just over a year ago, Facebook launched “Audience Network”, a mobile ad network that helped extend marketers’ reach outside of Facebook. One of the unique ad options offered was a native ads API for both iOS and Android devices. Today native ads are getting a big boost with the release of new templates, a native ad manager and the addition of horizontal scrolling“. Facebook Strengthens Native Ad Tools For Audience Network Placements Marketing Land  [...]

Martin Beck says, “There’s no shortage of measures that show Facebook’s dominance of the social media landscape, but here’s another significant one. More than eight of every 10 shares from publishers’ websites are on Facebook, according to a report released this week by ShareThis. Total eclipse of the market? Not quite, but the shadow is getting longer. Facebook’s share of sharing is 84.3%, jumping a healthy 11.9 percentage points since last year at this time. That doesn’t leave much room for other players. Twitter eked out a 5.8% share of sharing activity, falling 3 percentage... [...]

Jordan Kretchmer says, “Surprise! Facebook announced another round of updates to its News Feed algorithm last week. This time the social media giant is setting its sights on promoting content from friends over posts from brands and publishers. Facebook called it “balancing content from friends and Pages,” but for the brands and publishers that depend on Facebook for referral traffic, it’s hard to see the balance. Over the past two years, Facebook’s algorithm has chipped away at the number of people that a brand or publisher can reach organically (without paying for it). It started... [...]

If you are looking for a boost in your marketing results, a boost that works for any niche and for any target market, investigate Targeting Inspector v2.0 Built on the success of the original Targeting Inspector,Version 2.0 adds new and powerful updates. Even if you invested in the original, you should consider the new version. It provides more market data and does it faster. Targeting Inspector v2.0 uncovers the deep passionate interests of Facebook users so that you can target the ones most likely to want and need your product or service. With the data it gives you, you can minimize waste in... [...]

If you want more people to see your videos, you’ve got to drive more traffic. But how do you send more traffic to see your videos? Well, most people try to do it through SEO, either using Google search or YouTube search. If if everybody is doing it, you can’t expect to get outstanding results from it. You’re just another “me, too” marketer with SEO. There’s another strategy that is proving to be more successful: Facebook. You may do many things to get the word out about your product or services. Blogging, for example, can be a big help. And when you blog, SEO... [...]

If you’re using software to help you with your Facebook targeting – or if you’re thinking about it – you need to read this right now: Targeting your ads is key to a profitable Facebook campaign. You can select who should see your ads. If you know the keywords people are using when they search for your niche and product category, and only target the people who use those keywords, you won’t waste clicks. That leads to lower costs and higher profits. Targeting Inspector was the first software ever created to find targeted Facebook users based on your niche keywords. Now,... [...]

We told you about Social Video Magic last week. Since announced, last week, hundreds of marketers have invested in it during this introductory period. What makes it so attractive? • It uses the Facebook Video Player. This is the only Facebook video marketing software that uses the Facebook video player. This allows your videos to play automatically in your friends/fans newsfeeds; they don’t have to install any software. • It lets you add A Facebook “Call to Action” to all Videos. Right in the video, itself, place a call to action button at the end so you can drive traffic to any... [...]

Arnie Gullov-Singh says, “The way consumers shop online is changing, especially when it comes to lifestyle products like apparel, accessories and home decor items. As marketers, we have to adapt. In the past, online consumers turned to search-based platforms, like Google and Amazon, to find specific items they needed and they’d make their decisions based on specs, reviews and ratings. The search-based approach doesn’t work with lifestyle products because it’s much harder for online shoppers to describe what they want, like a cute red dress that makes them look good. Instead, they’re... [...]