Erica McGillivray says, “You may heard that in partnership with  Local U, we’re putting on a local SEO conference called LocalUp Advancedon Saturday, February 7. We’re super-thrilled to be able to dive more into the local SEO space and bring you top speakers in the field for a one-day knowledge explosion. We’re expecting around 125-150 people at our Seattle headquarters, so this is your chance to really chat with speakers and attendees one-to-one with a huge return on investment“. The #LocalUp Advanced 2015 Agenda Is Here MOZ Blog  [...]

Bridget Randolph says, “As a marketer, if your product is the obvious solution to an obvious problem, your job is relatively straightforward. You simply need to show the customer why your product is the best one out there. Often the easiest way to do this is by demonstrating your USP; sometimes you can also compete on price. Either way, if your customer is already looking for the product or service you offer, and not attached to any particular brand, all you have to do is convince them that your brand does it best“. Building Consumer Awareness: How to Talk to People Who Don’t... [...]

MOZ team says, “Josh Bachynski takes you inside Panda 4.1 with a tour of some of the top dos and don’ts for your website. And it’s about so much more than the standard “good content” refrain. Watch the video to learn more“. Panda 4.1 Google Leaked Dos and Don’ts – Whiteboard Friday MOZ Blog  [...]

Ayaz Nanji says, “Some 54% of marketing and sales professionals at enterprise companies say quality content creation is one of the most effective search engine optimization tactics they employ, according to a recent report from Conductor and Ascend2. Frequent website updating is also considered important to SEO success, with 50% of respondents saying it is one of the most effective tactics they use. Other frequently cited SEO tactics include keyword research/management (46% rate it as one of the most effective tactics), social media integration (28%), local search optimization (28%), frequent... [...]

Gary Moyle says, “Search behavior is fundamentally changing, as users become more savvy and increasingly familiar with search technology. Google’s results have also changed significantly over the last decade, going from a simple page of 10 blue links to a much richer layout, including videos, images, shopping ads and the innovative Knowledge Graph. We also know there are an increasing amount of touchpoints in a customer journey involving different channels and devices. Google’s Zero Moment of Truth theory (ZMOT), which describes a revolution in the way consumers search for information... [...]

Erik Devaney says, “SEO is an evolving science. While some of the core principles will presumably stick around forever (e.g. creating high-quality content), the nuanced aspects of it are subject to continuous change. And as a result, many of the “proven” tactics people have used in the past (keyword stuffing, link schemes) are now stuff of legend. Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in, day-out, keeping up with the latest changes in the world of SEO can be a struggle. But in the end, adjusting your strategy based... [...]

David Mihm says, “Hopefully most of you already saw the announcement of our one-day conference coming in February: LocalUp Advanced. If not, here are the details: LocalUp Advanced Presented by Local U and Moz Saturday, February 7, 2015 The MozPlex, Seattle, WA $699 for Local U and Moz subscribers $999 general admission Tickets available here With so many great conferences on the calendar for the first part of 2015, I’m sure many of you are deciding which ones are going to be most worth your time and budget to attend”. Why You Should Attend LocalUp: 5 Reasons to Help You Make... [...]

Ben Brausen says, “10 Marketing Predictions for 2015 [INFOGRAPHIC] – There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?  Find out. Social Media Today Survey: The 10 Biggest Challenges Facing Social Media Marketers – Assessing the effectiveness of their social media activities is the number one challenge facing social media professionals worldwide, reveals a new study. AllTwitter Google: Stop Using... [...]

If you want people to find your site, the search engines can be your friend; that is, if you give them what they are looking for. SEO Holy Grail shows you how to do just that without any “black hat” methods. Everything you do is completely legitimate. Often you hear that you need a lot of good backlinks to be ranked high. But Leon Tran has been refining his SEO and has found that you don’t necessarily have to build a large set of backlinks to rank well. (Of course, good backlinks shouldn’t be looked down on. After trying this approach, Tran says he easily generated over... [...]

Jeff Rajeck says, “Econsultancy held its regular Digital Cream Singapore earlier this month and it was packed with digital marketing specialists from South-East Asia. Around 100 delegates, mostly from brands and other buy-side firms, got together to discuss the future of digital marketing. I was fortunate enough to be the moderator of the table concerned with my main area of interest – SEO, PPC, and social advertising. We covered topics ranging from how SEO and PPC should be integrated to what new and cool stuff people were doing with paid media on social platforms”. SEO vs. PPC: Three... [...]