Ronn Torossian says, “I know, it’s always a tricky thing to (try to) predict the future but it’s also a fun exercise. It’s a sound way to reflect about the past year and seeing bits and pieces that amount to, sometimes, an upcoming trend. With the social and mobile web and its fast evolution and adoption rates worldwide, digital marketing is indeed under transformation and the earlier we see and embrace emerging trends, the better off brands will be in seizing the moment and gaining a potential competitive edge. With this preamble in mind, here are the five trends I foresee for 2015 in... [...]

Private Blog Networks (PBNs) are sets of sites linked together in a network, each with its own content, but all aimed at ultimately pointing to the site where you earn the most. These PBNs seem to be liked by the search engines, but without some guidance you may have trouble building an effective one. That’s why Jason Suli has created Bulletproof PBN. This new training will show you: • How To Find Domains For Your PBN • How To Setup Hosting For PBNs • How To correctly build out a PBN • How To Theme your PBN • How To Minimize Your Footprints • How To Protect your PBN Many marketers... [...]

Glenn Gabe says, “Penguin 3.0 was one of the most anticipated algorithm updates in recent years when it rolled out on October 17, 2014. Penguin hadn’t run for over a year at that point, and there were many webmasters sitting in Penguin limbo waiting for recovery. They had cleaned up their link profiles, disavowed what they could, and were simply waiting for the next update or refresh. Unfortunately, Google was wrestling with the algo internally and over twelve months passed without an update. So when Pierre Far finally announced Penguin 3.0 a few days later on October 21, a few things... [...]

Derek S. says, “Companies count on their signature products and services to draw crowds into their brick-and-mortar stores as well as Web traffic to their websites. However, when their trademarks and signature products are being used in other vendors ads it can draw attention away from their stores and ads and to the other vendors. BrandVerity, a service that detects online brand and trademark abuse, has announced the release of a new study titled “The State of Branded Keywords in Paid Search Q3 2014.” During the course of the study BrandVerity evaluated how core branded keywords... [...]

Marcus Tober says, “Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content? Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer. Put simply, Google (and other search engines) are always looking for genuine quality content, and are increasingly smart at finding (and dismissing) pages that try to game the system. For example, Google’s... [...]

Christopher Ratcliff says, “Or… how to attract the attention of global search audiences in territories that aren’t your own? So you’ve successfully adopted a brilliant tactical SEO strategy, your business is achieving high organic rankings for all your most desired search terms, traffic is flooding in and life is good. You’ve also triumphed with your local SEO and now your business is regularly providing search results that are relevant to searchers based on their current location and creating huge amounts of footfall through your high street doors. Heck you’ve even smashed through... [...]

Lee Odden says, “Make no mistake, discovery of content through search engines is more important than ever. But the practice of optimizing content for search visibilty has changed substantially. As search engines look for signals of credibility amongst content and links, humans do the same thing. In the way that links alone used to drive the search visibility of a web page up, endorsements and mentions from industry influencers can still boost the visibility of a brand. As a result, the trend towards influencer and advocate marketing is on the rise. While SEO and influencer content might seem... [...]

Casey Meraz says, “Every business that competes in a local market and who competes for the display of localized results in SERPs will likely find the need to conduct a local SEO audit at some point. Whether you’ve hired an SEO in the past or not, the best way to beat the competition is to know where you stand and what you need to fix, and then develop a plan to win based on the competitive landscape. While this may seem like a daunting task, the good news is that you can do this for your business or your client using this Ultimate Local SEO audit guide”. How to Perform the... [...]

Billy Hoffman says, “A fast website is a crucial component of a great user experience. So much so that a few years ago Google announced that they were using page load time as a factor in search engine rankings. More recently, Google also announced that they would be favoring websites that use Transport Layer Security (TLS) in its search rankings. TLSencrypts a website’s traffic preventing other entities from monitoring its communications. However, adding this protection introduces more complexity to your website and how it communicates with your visitors, potentially slowing things... [...]

Alex Cass and Alex Becker have just launched their new training that they say has earned them and a couple of their partners $300,000 (in aggregate) in a single month. They use SEO to rank sites, many sites, over and over, using the same process each time. Client sites, affiliate sites and sites for their own products. This process works for any site, they report. And with their step-by-step, repeatable process anyone can do it. In Source Phoenix, even if you are a brand-new beginner, who can hardly spell SEO, they are offering to show you how to make $7 figures a year, if you put your mind to... [...]