Wall says, “Google owns search, but are they a one trick pony? A couple weeks ago Ben Thompson published an interesting article suggestingGoogle may follow IBM and Microsoft in peaking, perhaps with native ads becoming more dominant than online search ads. According to Forrester, in a couple years digital ad spend will overtake TV ad spend. In spite of the rise of sponsored content, native isn’t even broken out as a category”. Peak Google? Not Even Close SEO Book Blog  [...]

Maybe you have heard the Papa John’s Pizza ad that says “Better ingredients make better pizza.” Well, in the internet marketing world, we have a similar slogan” Better backlinks make better ranking.” Dan Tierney, known of the Warrior Forum as Daddyoh has just released a new product that offers top-quality backlinks, so you will get top-quality search engine rankings. He calls it Authority Backlinks Bonanza PR rankings are similar to the Richter scale for earthquakes, a backlink from a PR8 site isn’t just 8 times as valuable as a backlink from a PR 1 site; it’s... [...]

Samuel Scott says, “Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of getting coverage and “earning” good links.) Following the positive response to the post, Moz invited me to host a recent Mozinar on the integration of PR and SEO. ( You can listen to it and download the slides here for free!) As a former print journalist who later became a digital marketer, I love to discuss this niche because... [...]

Peter Garety is getting ready for a major product launch tomorrow. He is excited about the new product since he expects it to help you get hundreds of first page rankings without spending thousands of dollars or wasting weeks in experimentation. Garety has done the experimentation already, and he has found a very effective SEO Formula, time tested and proven, and it has been untoughed by all the Google updates in recent years. With Garety’s process, he says you can dominate first page rankings when you really need to, not weeks or months later. Just: • Figure out keywords that you want... [...]

Rand Fishkin says, “We’re seeing more and more companies investing in content marketing, and that’s a great thing. Many of them, however, are putting less thought than they should into the specific goals behind the content they produce. In today’s Whiteboard Friday, Rand covers examples of goals for targeting different kinds of people, from those who merely stumbled upon your site to those who are strongly considering becoming customers“. Be Intentional about Your Content & SEO Goals or Face Certain Failure MOZ Blog  [...]

Charlene Inoncillo says, “We recently began offering free presentations at the Mozplex that we call MozTalks. For those who couldn’t attend the last one, where Rand and Geraldine (the Everywhereist) talked about creating successful blogs, we’ve now got videos online. We hope you enjoy, and that you’re able to make the next MozTalk!“. Videos from MozTalk: Blogger Edition MOZ Blog  [...]

Ronn Torossian says, “I know, it’s always a tricky thing to (try to) predict the future but it’s also a fun exercise. It’s a sound way to reflect about the past year and seeing bits and pieces that amount to, sometimes, an upcoming trend. With the social and mobile web and its fast evolution and adoption rates worldwide, digital marketing is indeed under transformation and the earlier we see and embrace emerging trends, the better off brands will be in seizing the moment and gaining a potential competitive edge. With this preamble in mind, here are the five trends I foresee for 2015 in... [...]

Private Blog Networks (PBNs) are sets of sites linked together in a network, each with its own content, but all aimed at ultimately pointing to the site where you earn the most. These PBNs seem to be liked by the search engines, but without some guidance you may have trouble building an effective one. That’s why Jason Suli has created Bulletproof PBN. This new training will show you: • How To Find Domains For Your PBN • How To Setup Hosting For PBNs • How To correctly build out a PBN • How To Theme your PBN • How To Minimize Your Footprints • How To Protect your PBN Many marketers... [...]

Glenn Gabe says, “Penguin 3.0 was one of the most anticipated algorithm updates in recent years when it rolled out on October 17, 2014. Penguin hadn’t run for over a year at that point, and there were many webmasters sitting in Penguin limbo waiting for recovery. They had cleaned up their link profiles, disavowed what they could, and were simply waiting for the next update or refresh. Unfortunately, Google was wrestling with the algo internally and over twelve months passed without an update. So when Pierre Far finally announced Penguin 3.0 a few days later on October 21, a few things... [...]

Derek S. says, “Companies count on their signature products and services to draw crowds into their brick-and-mortar stores as well as Web traffic to their websites. However, when their trademarks and signature products are being used in other vendors ads it can draw attention away from their stores and ads and to the other vendors. BrandVerity, a service that detects online brand and trademark abuse, has announced the release of a new study titled “The State of Branded Keywords in Paid Search Q3 2014.” During the course of the study BrandVerity evaluated how core branded keywords... [...]