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Wednesday, July 23, 2025

Archive for the 'Search Engine Marketing' Category

‘The Moz 2016 Annual Report’ – MOZ

Sarah Bird says, “I have a longstanding tradition of boring Moz readers with our exhaustive annual reports (2012, 2013, 2014, 2015). If you’re avoiding sorting the recycling, going to the gym, or cleaning out your closet, I have got a *really* interesting post that needs your attention *right now*. (Yeah. I know it’s March. But check this out, I had pneumonia in Jan/Feb so my life slid sideways for a while.) Skip to your favorite parts: Part 1: TL;DR Part 2: Achievements unlocked“. The Moz 2016 Annual Report MOZ  [...]

‘5 Strategic SEO Moves to Increase Your Website’s Rankings’ – Business.com

Jody Resnick says, “For owners and managers of SMBs, taking time to understand the intricacies of search engine optimization (SEO) can seem unnecessary.  However, leveraging the latest digital marketing tactics is important to your bottom line. Here are five relatively simple SEO tactics that can help you achieve your revenue goals. 1. Write original content You’ve probably heard this before, but it’s certainly worth reiterating:  make sure your website content is original and well written. Duplicating someone else’s content is not only unethical, it will hurt your Google rankings.... [...]

‘What we learnt from adding responsive product search to an ecommerce website’ – EConsultancy

Edwyn Raine says, “It’s safe to say that the influence that Google has had in the last two decades has been phenomenal. The search giant has completely changed the way we discover and access information, providing a faster and more direct path to what we are seeking. In fact, it is estimated that in 2016 over 2trn searches were made worldwide, equating to well over 50,000 per second. Introduction to responsive search While search engine innovation continues to push new boundaries of user experience, working harder than ever to understand search intent, it is still only the larger websites... [...]

‘The Wise Content Marketer’s Guide to Sensible SEO’ – Copyblogger

Sonia Simone says, “Search engine optimization — SEO — is one of those “you love it or you hate it” topics. Some get a charge out of the challenge of keeping up with those wily engineers at Google. Others would rather eat a bug than try to figure out what “headless crawling” means and which redirect is the right one to pick in months that end in R. I have to confess, I’m in the bug-eating camp on this one. Fortunately, although technical SEO is still important for some sites, there’s a crazy-powerful optimization technique that people like me can get really good at. Yes, it’s... [...]

‘Infinite ‘People Also Ask’ Boxes: Research and SEO Opportunities’ – MOZ

Britney Muller says, “A glimpse into Google’s machine learning? You’ve likely seen the People Also Ask (Related Questions) boxes in SERPs. These accordion-like question and answer boxes are Google’s way of saying, “Hey, you beautiful searcher, you! These questions also relate to your search… maybe you’re interested in exploring these too? Kick off your shoes, stay a while!” However, few people have come across infinite PAAs. These occur when you expand a PAA question box to see 2 or 3 other related questions appear at the bottom. These infinite PAA lists can continue... [...]

‘How influencers can impact SEO’ – EConsultancy

Nikki Gilliland says, “In the past few years, working with social media influencers has become common practice for many travel brands. The benefits of this naturally include greater brand awareness and an increase in consumer trust – but it can also have a positive effect on SEO. I recently spoke with Diego Puglisi, search marketing manager for Thomas Cook Airlines, to find out more about this topic, specifically related to his own experience of working with influencers. Here’s what he said. Econsultancy: First, could you explain how working with social influencers can positively impact... [...]

‘Google makes it easier to search for programming languages answers’ – Search Engine Land

Christi Olson says, “Google announced they now let you search using sequences of two or three special characters, something many coders do when looking for programming help in search. So now you can go to Google and search for technical queries such as [== vs ===] and [+=]. Google gave the example, if you’re searching for the meaning of [c++17], you will get results for the well-known programming language instead of c17, which brings up a Boeing airplane. Google also made it better for organization and product names that include punctuation. So for companies name She++ and Notepad++, Google... [...]

‘Aren’t 301s, 302s, and Canonicals All Basically the Same?’ – MOZ

MOZ team says, “They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. In today’s Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice may be treated by Google”. Aren’t 301s, 302s, and Canonicals All Basically the Same? MOZ  [...]

‘Do you know what a mobile crawl of your site looks like?’ – Search Engine Land

Eric Enge says, “If you follow the world of Google and search at all, you’ve heard about Google’s intent to switch to a mobile-first index. In this post, I’m going to briefly review the main points we know about Google’s plans for this new index, but I’m going to go further and detail what we found in a mobile-specific crawl we did of one website. Based on this data, I’ll also talk about the implications of the switch and some of the challenges that Google faces with this process. Key points about a mobile-first index If you’ve already read about Google’s impending switch... [...]

‘The value of search across the modern consumer decision journey’ – Search Engine Land

Christi Olson says, “As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. In this shifting landscape, paid search continues to evolve outside of the traditional search format as an omnipresent influencer throughout the entire consumer decision journey. For years, search marketers have obsessed over bottom-of-the-funnel activity for its seemingly higher CTRs and conversion rates, in part fueled by last-click attribution. I’ve certainly been guilty of obsessing about conversions and bottom-of-the-funnel... [...]


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