‘3 Simple and Effective Keyword Research Tips’ – Copyblogger
Beth Hayden says, “Keyword research is always a hot topic in content marketing circles.
It’s one of those subjects that never goes out of style — because wise content marketers know that using the right words in their content will give them a big edge over their competition.
Wondering how to find the “right” words to optimize your business’s content? Here are three quick tips for solid keyword research.
1. Discover the language your prospects use when they talk about your topic
My friend Shawn, whose company Clear Harmonies creates custom a cappella arrangements for vocal groups, learned an interesting marketing lesson after performing some focused keyword research and talking to his customers.
He thought that his prospects searched for the term “a cappella arrangements” when they looked for arrangement services online. But he discovered they actually searched for the term “a cappella sheet music” much more often”.
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