Jody Resnick says, “For owners and managers of SMBs, taking time to understand the intricacies of search engine optimization (SEO) can seem unnecessary.  However, leveraging the latest digital marketing tactics is important to your bottom line.

Here are five relatively simple SEO tactics that can help you achieve your revenue goals.

1. Write original content

You’ve probably heard this before, but it’s certainly worth reiterating:  make sure your website content is original and well written. Duplicating someone else’s content is not only unethical, it will hurt your Google rankings. The same goes for duplicating your own content. Each page of your site should be devoted to a unique topic presented in original content. If you use the same content over and over again, your website’s pages will not rank high in search engines.

Google recommends creating content with your website’s users in mind. What information will be useful and meaningful to them? What content will demonstrate your credibility? Repetitive content, information that they can find anywhere, awkward use of keywords or keyword stuffing and poorly written sentence are sure to turn your site users (and Google) away”.

5 Strategic SEO Moves to Increase Your Website’s Rankings

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