MOZ team says, “You’ve probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from under us at a moment’s notice.In today’s Whiteboard Friday, we welcome guest host Jim Ewel, founder of AgileMarketing.net, as he describes what’s important in the agile marketing process and why incorporating it into your own work is beneficial”.The... [...]

Matt McGee says, “Don’t freak out. That’s what Google’s Gary Illyes repeated this week — at least three times — to SEOs and webmasters who might be concerned about the upcoming switch to a mobile-first index.“The team behind the mobile-first index wants it to launch this year,” Illyes told our SMX West conference on Wednesday. “We’re still experimenting. We don’t have a timeline. It could be a few months or quarters, but it’s definitely not weeks [away]. Don’t freak out, especially if you have a responsive site.”Illyes first revealed plans to create a separate... [...]

Jim Yu says, “Over the past two decades, as the online world has experienced exponential growth, websites have become increasingly complex. Web pages have evolved from simple HTML pages with a few graphics to responsive, personalized pages that focus on the user experience. In tandem with the growing sophistication of websites, customers’ quality standards have also matured.For example, customers have come to expect that websites load quickly, regardless of the device they are using. In 2009, a mere 5 percent of people expected load times of one second or less on e-commerce sites. Six... [...]

Adam Dorfman says, “A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are more important to businesses that want to be found on Google. It’s time for brands to get better acquainted with entities and why they matter.What are entities, and how have they shaped Google search?An entity, as defined by Google in a recent patent, is:[a] thing or concept that is singular, unique, well-defined and distinguishable. For example, an entity may be a person, place, item, idea,... [...]

Sonia Simone says, “We’ve been telling you there’s no great secret to search optimization, but that’s kind of a lie, isn’t it?There is one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too.I won’t be mysterious about it — it’s links. Links make the web go around. They’re why it’s called a web in the first place.When good websites link to you, those links are votes of confidence. Get enough votes and you win.The hard part? Getting enough of the right links, from the right people. To do that, you need two things:Great stuff... [...]

Felicia Crawford says, “Howdy, readers! We’re back with our last round of videos for this go of the Daily SEO Fix series. To recap, here are the other topics we’ve covered previously:Your Daily SEO Fix: The Keyword Research EditionYour Daily SEO Fix: Link Building & Ranking ZeroToday we’ll be delving into more keyword and concept research, quick wins for on-page optimization, and a neat way to stay abreast of duplicates and inaccuracies in your local listings. We use Moz Pro, the MozBar, and Moz Local in this week’s fixes”.Your Daily SEO Fix: Keywords,... [...]

Pauline Jakober says, “If you’re in the business of marketing, you know how important branding is to your clients. And this is true whether it’s a print campaign, direct mail campaign, email campaign or pay-per-click (PPC) campaign. No matter which marketing channel you use, you and your client want tight control over the look and feel of your marketing collateral.Branding is so important for my PPC clients that my team will spend hours upon hours on images and messaging — and reviewing these with clients — to make sure they’re perfect before launch.Which is why the thought of... [...]

Purna Virji says, “This guide provides instructions on how to do a content audit using examples and screenshots from Screaming Frog, URL Profiler, Google Analytics (GA), and Excel, as those seem to be the most widely used and versatile tools for performing content audits.What is a content audit?A content audit for the purpose of SEO includes a full inventory of all indexable content on a domain, which is then analyzed using performance metrics from a variety of sources to determine which content to keep as-is, which to improve, and which to remove or consolidate.What is the purpose of... [...]

Jim Yu says, “Over the past two decades, as the online world has experienced exponential growth, websites have become increasingly complex. Web pages have evolved from simple HTML pages with a few graphics to responsive, personalized pages that focus on the user experience. In tandem with the growing sophistication of websites, customers’ quality standards have also matured.For example, customers have come to expect that websites load quickly, regardless of the device they are using. In 2009, a mere 5 percent of people expected load times of one second or less on e-commerce sites. Six... [...]

Pauline Jakober says, “If you’re in the business of marketing, you know how important branding is to your clients. And this is true whether it’s a print campaign, direct mail campaign, email campaign or pay-per-click (PPC) campaign. No matter which marketing channel you use, you and your client want tight control over the look and feel of your marketing collateral.Branding is so important for my PPC clients that my team will spend hours upon hours on images and messaging — and reviewing these with clients — to make sure they’re perfect before launch.Which is why the thought of... [...]