Repurposing video content means taking a single video, reworking it, and posting it to multiple channels and social media platforms. Social Media Examiner contributor Anna Sonnenberg has published an article featuring six ways to repurpose short-form videos on social media. She says, “From remixing to cross-posting on multiple channels simultaneously, short-form video is one of the most flexible content types. Get more mileage from your short-form content using the tips below. #1: Share as Stories Want to get more views for a great reel you published? On Instagram and Facebook, you can repurpose... [...]
Archive for the 'Online Video Marketing' Category
With the right video editing tools, you can create attention-grabbing content that helps you improve your business. Search Engine Journal contributor Andrea Atzori has published an article featuring 13 best video editing software tools for beginners. He says, “Video editing has a steep learning curve. Many of the best feature-complete tools have complex user interfaces (UIs) and require advanced knowledge to use them effectively. They can also be hefty investments. In evaluating beginner tools, I focused on two core areas: user-friendliness and price. Some of the tools on the list are a bit... [...]
When it comes to content marketing, video fares high. It helps you convince your prospects to take the desired action. With the right tools, you can create great video content. Search Engine Journal contributor Andrea Atzori has published an article featuring the 13 best video editing software tools for beginners. He says, “It doesn’t make sense to spend much on a tool until you’ve developed preferences for functions and UI elements. Let’s look at some of the best places to start. 1. Adobe Premiere Elements Price: $99. Platform: Windows, macOS. Experience Necessary: Beginner to... [...]
MarketingProfs has published a new video tutorial ‘Eight Steps to Making Great Smartphone Videos’ to help marketers create quality video content. The MarketingProfs team says, “Thanks to smartphones, creating great video for your organization is now easier and less expensive than ever before. Despite this brave, new, more accessible world, the rules of video planning and preparation have not changed—you still need to make sure you’ve got all your ducks in a row before you press record. In just 10 minutes, you’ll learn about essential planning considerations for smartphone... [...]
eMarketer has published a new report ‘Latest Digital Video Insights’ featuring the latest forecast and trends in this complimentary copy of “Q4 2022 Digital Video Trends.” This analyst report explores: How much advertisers will spend on subscription services Why advertisers should be paying closer attention to Netflix’s new advertising offerings Where streaming services are experimenting with alternative ways of financing content production Consumers’ ad tolerance. Latest Digital Video Insights eMarketer [...]
Social Media Examiner has published a new episode of the Social Media Marketing podcast ‘How to Keep People Watching YouTube Videos to the End’. Michael Stelzner says, “Want more people to watch your videos on YouTube? Wondering how to structure a YouTube video that keeps viewers engaged? To discover how to keep people watching YouTube videos to the end, I interview Pat Flynn.” How to Keep People Watching YouTube Videos to the End Social Media Examiner [...]
Content Marketing Institute has published a video ‘Your Content Workflow Should START with Live Video’ featuring Doc Rock from #CMWorld 2022. The CMI team says, “This is a clip from Doc Rock’s session at Content Marketing World 2022 called 6 Reasons Why Your Content Workflow Should START with Live Video.” Content Marketing Institute [...]
In the latest episode of YouTube’s official trends podcast, Brian Farnham has shared the video trends that will dominate the platform in 2023. He says, “With 2022 in the books, it’s a natural time for one to look back on the year while dreaming of what 2023 might bring. For YouTube’s new trends podcast, Like & Describe, that means dropping a second episode, on New Year’s Day, that does exactly that for the world of digital video. Hosted once again by creator MatPat, episode two takes a look at the videos and creators who made YouTube’s year-end Top 10 lists in the US. As... [...]
eMarketer has made available the replay of its webinar ‘Video Trends: What to Expect in 2023’ featuring key trends in video marketing in 2023. The eMarketer team says, “In this Meet the Analyst Webinar, our senior analyst Ross Benes revealed the top trends and changing dynamics that will impact the video landscape in 2023, including how advertisers can allocate spending wisely across digital video and TV. You’ll learn how to: Reorient your approaches to audience reach and targeting as more Americans switch to streaming and away from linear TV Navigate streaming services’... [...]
Video is one of the most impactful marketing tools. It helps you move closer to your audience and persuade them. MarketingProfs contributor Tony Gnau has published ‘DIY vs. Professional Video Production: A Brief Guide’ sharing some useful video production strategies. He says, “It’s a tough spot to be in: You know you need a video, but man… does video production cost a lot! That’s when you ask THE question: Maybe we could just DIY the video? That’s a question asked at marketing agencies and marketing departments all over the country—every day. Unfortunately,... [...]