Text-to-image AI tools convert written descriptions into detailed visual representations, enabling creative expression and rapid prototyping. These tools are widely used in design, marketing, and entertainment to generate unique, customizable imagery.The latest ‘HubSpot Marketing’ video is titled ‘How to Use Text-to-Image AI Tools for your Small Business’.This video  covers the following:Overview of Text-to-Image AI Tools Getting Started with MidjourneyVirtual Try-on Magic with Pic CopilotRapid Product Concept GenerationImage Editing and EnhancementIdeogram... [...]

Persuasive video ads captivate audiences by combining storytelling and visual appeal, effectively driving brand awareness and engagement. They are essential for influencing consumer decisions, particularly in a fast-paced digital landscape dominated by short attention spans.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Create Persuasive Video Ads That Convert’ featuring Kevin Anson.This episode covers the following:The Value of Video Ads for Conversion... [...]

Text-to-video AI tools transform written content into engaging video formats, streamlining content creation for marketers and educators. These tools save time, enhance audience engagement, and enable scalable production of dynamic visual content.The latest ‘HubSpot Marketing’ video is titled ‘How to Use Text to Video AI Tools to Create Content for your Business’.This video  covers the following:Intro How to Use Text-to-Video AI ToolsOverview of Text-to-Video AI ToolsStep 1: Generating the Initial Text PromptStep 2: Creating AI-generated Images Step 3: Converting... [...]

Video production and marketing involve creating engaging visual content to promote brands, products, or services across platforms. It boosts audience engagement, builds trust, and drives conversions by leveraging the power of storytelling and visual appeal.HubSpot contributor Sophia Bernazzani Barron has published an article featuring 16 video production tips to enhance quality and drive more views.She says, “Before I go any further, I want to address the elephant in the room.Video consumption has changed drastically over the last several years, as have consumer expectations of production... [...]

HubSpot contributor Martina Bretous has published an article featuring research-backed suggestions on the best times to post on YouTube in 2025.She says, “As for the best days, data shows that Saturday is the most popular day for marketers, followed by Friday and Sunday.I think one way to explain this is that on the weekends, consumers are burnt out from the week and looking for entertainment. The weekend also gives consumers more time to explore the platform and discover their favorite content.Other video platforms like TikTok and Instagram focus on short-form content, making it... [...]

AI-powered tools for video content creation in 2024 enable automated editing, scriptwriting, and personalized video production at scale. These technologies streamline the creative process, allowing marketers and creators to produce engaging, high-quality videos faster and more cost-effectively.The latest ‘HubSpot Marketing’ video is titled ‘How to Use Text to Video AI Tools to Create Content for your Business’.This video  covers the following:Overview of Text-to-Video AI Tools Step 1: Generating the Initial Text PromptStep 2: Creating AI-generated ImagesStep... [...]

Video marketing in 2024 continues to dominate as a powerful engagement tool, with trends focusing on short-form content, interactivity, and personalized experiences. Brands are increasingly using AI-driven analytics to optimize video content, maximizing reach and enhancing customer connection.HubSpot contributor Clifford Chi has published an article featuring the top six video marketing metrics.He says, “Conventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator of how well your video, especially its hook, performed.According... [...]

In today’s fast-paced digital landscape, short-form video has become a powerful tool for capturing attention and driving engagement. From TikTok to Instagram Reels and LinkedIn Stories, these platforms offer unique opportunities for brands to connect with their audience in a more authentic and engaging way.Content Marketing Institute is hosting a webinar ‘Embracing Short-Form Video for Marketing: How to Master it in the TikTok Era’ on Wednesday, October 2, 2024, at 1.00 pm ET.The CMI team says, “In this session, we’ll explore how marketers can leverage the power of video... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘5 Ways To Use Ai Video In Your Business TODAY’.The HubSpot team says, “Kipp. Kieran, and guest Joshua Xu (co-founder and CEO of HeyGen) dive into applications of AI video in modern business today, recorded from HubSpot’s Inbound 2024. Learn more about the dynamic nature of AI videos, the integration of interactive avatars, and the future of personalized and scalable video content.”HubSpot [...]

Video is a powerful tool in marketing, capturing attention quickly and conveying messages more effectively through visual storytelling. It also boosts engagement, helping brands connect with audiences on a deeper emotional level and driving higher conversion rates.MarketingProfs has published a new video ‘Eight Steps to Making Great Smartphone Videos’ featuring useful steps to create video content using smartphones.The MarketingProfs team says, “Thanks to smartphones, creating great video for your organization is now easier and less expensive than ever before. Despite this brave,... [...]