Video is one of the most impactful marketing tools. It helps you move closer to your audience and persuade them.

MarketingProfs contributor Tony Gnau has published ‘DIY vs. Professional Video Production: A Brief Guide’ sharing some useful video production strategies.

He says, “It’s a tough spot to be in: You know you need a video, but man… does video production cost a lot!

That’s when you ask THE question: Maybe we could just DIY the video?

That’s a question asked at marketing agencies and marketing departments all over the country—every day.

Unfortunately, there’s no easy answer.

But… I’d like to give you some guidance—and maybe help make your decision a little easier.

Now, because I’m the founder and chief storytelling officer at a video production company specializing in marketing videos, you might assume I’d suggest you hire a pro.”

DIY vs. Professional Video Production: A Brief Guide

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