eMarketer has made available the replay of its webinar ‘Video Trends: What to Expect in 2023’ featuring key trends in video marketing in 2023.

The eMarketer team says, “In this Meet the Analyst Webinar, our senior analyst Ross Benes revealed the top trends and changing dynamics that will impact the video landscape in 2023, including how advertisers can allocate spending wisely across digital video and TV.

You’ll learn how to:
  • Reorient your approaches to audience reach and targeting as more Americans switch to streaming and away from linear TV
  • Navigate streaming services’ race to ramp up trial deals, free tiers, additional tier models, and how to identify marketing opportunities
  • Consider ad content creative and frequency against cutbacks in the number of shows streamers are producing as they focus on quality over quantity.”

Video Trends: What to Expect in 2023

eMarketer

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